When they announced the Batman/Superman movie it broke the internet was a bigger news story than anything Marvel has ever done and the hype train was in full force 3 years before the movie even saw the light of day. Not a shock that the hype died down the closer we got to release and as more footage started to be revealed.
But to say there was no chance of this ever doing silly numbers is stupid as fukk because with maybe the exception of TPM and TFA that was the most batshyt crazy hype wave for a movie we have ever seen. And it had it delivered it could have easily done avengers numbers if not better. First ever batman/superman team up...first ever appearance of Wonder Woman on the big screen.. I mean wtf how did this not make a billion in this climate.
I'll tell you why, because it looked fukking awful and because it WAS fukking awful. RECORD drop offs. Made LESS in the states than Deadpool!!!!