Box Office: 'Spider-Man: Homecoming' Suffers MCU's Worst Second-Weekend Drop Ever
Sony's
Spider-Man: Homecoming isn't remotely a flop. Yet the $175 million-budgeted Marvel Cinematic Universe entry earned another $45.2 million in its second weekend of release and has now earned $208.27m in 10 days. But the film did drop 61% in its second weekend,
identical to the second-weekend drops for Spider-Man 3 and The Amazing Spider-Man 2. And that $45m weekend figure, from a $117m opening weekend, is identical to the $45m third weekend of Sam Raimi's Spider-Man (in 2002) and the second weekend of Spider-Man 2 (coming off an $88m Fri-Sun/$180m Wed-Mon debut in 2004).
So, unless it catches up over the next month (and that's not remotely out of the question), we're looking at an identical multiplier to
Amazing Spider-Man 2 ($202m/$91m) and
Spider-Man 3 ($336m/$151m). That will lead to a domestic total almost identical to the $262m cume of
The Amazing Spider-Man (from a $137m Tues-Sun debut) back in 2012. And adjusted for inflation, it will be noticeably fewer tickets sold than that 2012 reboot. And if the second-weekend figure holds up, the 61.3% drop will be the worst ever for a Marvel Cinematic Universe title.
But, for all the talk about how adding Spider-Man to the MCU and bringing along Robert Downey Jr.'s Iron Man would goose the franchise, that clearly didn't happen (for one thing, Tony's interactions with Peter were of more interest in
Civil War). And frankly, I never thought it would, since at the end of the day folks who were uber-excited about the MCU were mostly the same folks who would flock to any Spider-Man movie on opening weekend. Moreover, the MCU effect arguably canceled out those who had given up on the franchise after
Amazing Spider-Man 2 or had their fill of Spidey movies.