TBH bruhs, I think
planned it his career out this way once he realized that he was going to have longer longevity in the rap game (i'm thinking around 2005 "my very own Motown").
Let's look at it this way; he's making power moves now since Destiny is off his books financially from a legal standpoint so making power moves can't gut him financially in child support payments for TWO kids, he's at the end of his Def Jam deal so he can do his own thing soon, cleared up past beefs over the years (Rocafella, 50 and G-unit, Prodigy, Cam'Ron, NORE still talks positive about Nas, Mega does too), embracing the south still as he always has and never bad mouthed southern rappers, and even embracing Illmatic since I felt over the years he distanced himself from it and never wanted to be known for JUST that.
He's really becoming more of a business man than a rapper at this point and i'm glad he's doing that NOW than trying to do it 15 years ago when he tried to do more than he was capable of around the "I Am" era.