Official Nas Thread

Dylmatic

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Mass Appeal Records is co-owned by rap legend Nas, who will release his own new material via The Orchard as a result of the deal.
The news comes off the back of a big year for Nas, who recently won his first ever Grammy for Best Rap Album for his latest LP, King’s Disease.
Mass Appeal’s full artist roster will have access to The Orchard’s label and artist services, which include distribution, marketing, sync licensing, video services, data analysis, advertising, rights management, radio promotion and more.
The deal brings Nas back to Sony Music, where via Columbia he released classic early records like Illmatic (1994), It Was Written (1996), and I Am… (1999).

“This is a full circle moment for me,” said Nas. “To come back to Sony Music with my own label is a major milestone.

“We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate, and inspire. It’s what we do it for, I couldn’t be more excited.”

The announcement brings to an end Mass Appeal Records’ three-year global distribution relationship with Universal Music Group.

However, it doesn’t mark the end of Mass Appeal’s relationship with UMG completely: Mass Appeal Records is an arm of the main Mass Appeal company, which makes content (movies/TV/podcasts) as well as acting as an award-winning creative media partner for clients such as Sony Music, UMG, and Google.

Mass Appeal Records, co-owned by Nas, inks deal with The Orchard
 

prophecypro

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Might get an It Was Written 25th Anniversary release off this. Sony despite dropping the ball with him at the end and him having some label issues did value Nas legacy

Interesting they still working with UMG, good for the Dave East relationship as hes in Def Jam. Could help get those IWW, I am, Stillmatic, God Son, SD vaults off this for Lost Tapes 3 and 4 but we'll see


They actually had a distribution deal with Sony/RED when Mass Appeal formed in 2013 and there was that Mass Appeal confirmatin never dropped. Might still come out as its got the Nas/Mac Miller/Boldy James track
 
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