New York, NY (April 19, 2019) — Certified Classics, Legacy Recordings’ division for the celebration of Sony Music and groundbreaking Hip-Hop and R&B catalog, joins forces with The Pop Up Agency in commemoration of the 25th anniversary of
Illmatic, the seminal debut album from Hip-Hop icon Nas. Illmatic XXV: Memory Lane in NYC is an immersive multi-media pop-up event open for 8 days in April at Sony Square NYC (25 Madison Avenue), a public space committed to showcasing innovations in products, music, movies and gaming. Illmatic XXV opens today Friday, April 19 (exactly 25 years after Columbia Records released the original album on April 19, 1994) and closes Saturday, April 27.
Open to the public, Illmatic XXV transforms elements of Queensbridge 1994–the public housing development in Long Island City, Queens, NY, where Nas grew up and the source of his debut Hip-Hop masterpiece–inside present day Sony Square NYC to give
visitors deeper access and insight into the world of Nas and the enduring impact of
Illmatic.