TheGodling
Los Ingobernables de Sala de Cine
I think Marvel did this out of necessity. If they had the rights to Spider-man and the X-Men properties believe me we would be on our 8 Wolverine and Spider-man films. They were forced to be creative and it paid off.
This should be a good movie. Can't wait
Ironically it's the same thing they did with the original Avengers comic book, which was created for the sole purpose of bringing more attention to and boosting the popularity of B/C-class Marvel characters. Without the movie rights to their A-list properties, Marvel just took that blueprint and applied it to their movies.