Eight months into Barack Obama’s first term as president, the right-wing radio host Rush Limbaugh, who was given the Presidential Medal of Freedom by President Donald Trump earlier this year, warned that Obama’s election had ushered in a dangerous inversion of power.
“Obama's America—white kids getting beat up on school buses now,” Limbaugh
declared in September 2009, in response to a viral video of a fight between a black teenager and a white teenager on a bus. “In Obama's America, the white kids now get beat up with the black kids cheering.”
Limbaugh was offering a template for the next decade of culture-war arguments on the political right. For eight years, the Republican Party’s chief villain was the first black president, whose center-left liberalism
was decried as “Kenyan anti-colonialism,” whose health-care bill
was “reparations,” and
whose election set off a “race war” waged by power-mad black Americans. His anointed successor, Hillary Clinton—in Limbaugh’s words, a “
feminazi” armed with a “
testicle lockbox”—was an easy target for anxieties about a different inversion of power, that of America’s traditional gender hierarchy. Clinton’s defeat was not sufficient to remove her as a target; to this day, Fox News’s most successful hosts return to the Clinton oasis like wanderers dying of thirst.
Read: Rush Limbaugh is cheating on conservatism with Donald Trump
Trump, first by embracing the “birther” movement, and later as the candidate who promised to return the United States to an idealized past, successfully r
ode these backlashes to the White House. Four years later, Trump is hoping to ride the same wave of anger, fear, and resentment to a second term.
There’s only one problem: His opponent is Joe Biden.
For the past few months, Trump and the conservative propaganda apparatus have struggled to make the old race-and-gender-baiting rhetoric stick to Biden. But voters don’t appear to believe that Biden is an avatar of the “radical left.” They don’t think Biden is going to lock up your manhood in a “testicle lockbox.” They don’t buy that Biden’s platform, which is
well to the left of the ticket he joined in 2008, represents a quiet adherence to “Kenyan anti-colonialism.” Part of this is that Biden has embraced popular liberal positions while avoiding the incentive to adopt more controversial or unpopular positions during the primary. But it’s also becoming clear that after 12 years of feasting on white identity politics with a black man and a woman as its preeminent villains, the Republican Party is struggling to run its Obama-era culture-war playbook against an old, moderate white guy.
The president’s sparsely attended rally in Oklahoma on Saturday was a showcase for Trump’s blunted arsenal. He warned that “the unhinged left-wing mob is trying to vandalize our history, desecrate our beautiful monuments,” to “tear down our statues and punish, cancel, and persecute anyone who does not conform to their demands for absolute and total control.” He warned that the left wants to “defund and dissolve our police departments.” He fantasized about a “tough hombre” breaking into your home at night, warned that Biden was a “puppet of China,” called the coronavirus the “kung flu,” and complained that Democrats had objected to his characterization of some
undocumented immigrants as animals (Trump later claimed he was exclusively referring to MS-13 gang members).
But even Trump didn’t really buy it.
“Joe Biden is a puppet of the radical left,” Trump said, before acknowledging that “he's not radical left. I don't think he knows what he is anymore. But he was never radical left.”
Trump’s supporters are having similar trouble talking themselves into believing Joe Biden is the apocalypse. In 2016, an
unlimited variety of merchandise and swag referring to Hillary Clinton in unprintable sexist terms was available at every Trump rally. In 2020, Trump fans
cannot even come up with Biden T-shirts to sell. Biden has been eating into Trump’s support
among older voters and
even among white evangelicals, a group Biden cannot expect to win but whose support Trump cannot afford to allow to slip. When the Fox News host Laura Ingraham
warns that Biden “will just melt for the macchiato Marxists,” you can sense the weariness of a tired stand-up comic clinging to a set that no longer makes anyone laugh.