I feel like no one franchise has fumbled the bag greater than attack on Titan.
If they had kept with the momentum rather than bullshytting the property would be ten times bigger.
I didn't even know this shyt dropped and I'm a fan
I imagine because the franchise doesn't have much else to expand on(besides a sequel story which would have to be cosigned by Yam)
They had to milk these final moments of the series
AOT isn't like the DB, One piece or Naruto franchises where it has games, new movies, TV shows, coming out and all sorts a new things you hear about.
At this point it's pretty much just this anime.
Content is sparse for the franchise now