NPD Says 50 Cent Was More Influential In Sneakers Than Kanye West, Adidas Marketshare Dropped
- Thread starter WSFGDan
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It's ok to admit defeat or just stick your fingers in your ear and keep telling yourself you right like you doing its all the same to me.
Enjoy your weekend
DonKnock
KPJ Gonna Save Us
Just went back and forth with this guy on Twitter. The figure he was using to say the Yeezys flopped was an overall sales loss by Adidas of 6%. But Taylor Made, their golf brand, and Reebok (subsidiary) took a 28% combined loss and caused most of the Adidas' revenue loss. Not the Yeezy Boosts. Adidas' Brand's total sales were actually up 11%.
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DonKnock
KPJ Gonna Save Us
Yes, Adidas owns Reebok, Taylor Made, Rockport, and a minority stake in Bayern Munich (Soccer Team)
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Vinny Lupton
Superstar
maybe this can be the year he learns how to write his own rhymesYeah I feel you, but it seems to be Kanye's passion. I thought he ought to devote more energy to something that matters. I'd rather get into technology than fashion
jilla82
Superstar
Im a Ye Stan…but that Powell cat was spitting facts.
I study marketing…and you see shyt like that all over the place.
These companies spend millions of dollars on these high priced commercials, and don't ever see the return…the advertising firms tell them it will payoff in "branding"…but they never see the money.
Think of it like this….Budweiser has great commercials every year at the Super Bowl…
…but do you people who don't drink Bud start drinking it because of the commercials?
Of course not.
Most advertising is bad…artsy, pretty…but bad.
The main objective is to get people to go buy more product…its not about being a fukkin museum exhibit.
I study marketing…and you see shyt like that all over the place.
These companies spend millions of dollars on these high priced commercials, and don't ever see the return…the advertising firms tell them it will payoff in "branding"…but they never see the money.
Think of it like this….Budweiser has great commercials every year at the Super Bowl…
…but do you people who don't drink Bud start drinking it because of the commercials?
Of course not.
Most advertising is bad…artsy, pretty…but bad.
The main objective is to get people to go buy more product…its not about being a fukkin museum exhibit.
The Devil's Advocate
Call me Dad
what y'all fail to realize... YOU'RE MAKING HIS fukkING POINT!!!!!!!!!
he did NOT say.... kanye has ugly shoes
he did NOT say... kanye couldn't sell more
he did NOT say... 50 had better shoes, ideas, etc
what he said was fukk THE HYPE... THIS IS ABOUT BUSINESS
yes all Ye's exclusive shyt is high priced, well received, and does great things... BUT IS IT MAKING THE COMPANY ANY MONEY THO??? DID IT MAKE MORE MONEY THAN 50 CENT??
yes kendrick is a better artist than mc hammer.... but if i own a BUSINESS... would i rather sell 10 million or 350k????
and just like twitter... every argument y'all bring up, is about fashion and what COULD be done IF adidas let him.
dude is simply talking numbers and business
why does this speak so sharply to me.... i own a clothing line.. everyday you have to balance between what's hot... and what makes money
all these new urban lines that come out.... hot
fubu... played out
yet fubu made a couple hundred million last year while urban brands still going out of business every 3 years
BUSINESS over HYPE
The Devil's Advocate
Call me Dad
AND you're wrong... kanye himself has said "I DID NOT WANT MY SHOES PRICED HIGH...I DID NOT WANT EXCLUSIVE RELEASES... I WANTED TO SELL THEM IN EVERY STORE"
Adidas wouldn't LET him... so trust... kanye was looking for the big money maker too.. he wanted to prove he can do a large scale release and neither nike nor adidas had any interest in doing that
if he was ABLE to make them 5-10 million... you think they'd have said "nah fukk that man.. lets just do this 10k"
The Devil's Advocate
Call me Dad
b-b-b-b-b-but kanye wants to be exclusive... he could sell more shoes
Specifically, Kanye was asked why the sneakers cost $350. It’s a pretty odd price point when you think about it, and Kanye and adidas could have picked just about any price point that they wanted. So he was asked why he eventually settled on that one. And he responded by revealing that he didn’t have anything to do with making the sneakers $350. But that’s not the only thing he didn’t have any control over. He also said that he didn’t want the sneaker to be super limited. But adidas did, which was why there were only 9,000 pairs of the Yeezy Boosts released at first.
“I don’t want them to be limited, actually, that’s something that the company did,” he said. “I really want as many people to get them as possible. I didn’t want the price to be $350. I don’t want to play this sneaker culture game and all this, so they be reselling them for high prices and stuff. I just want people to have what I make.”
Specifically, Kanye was asked why the sneakers cost $350. It’s a pretty odd price point when you think about it, and Kanye and adidas could have picked just about any price point that they wanted. So he was asked why he eventually settled on that one. And he responded by revealing that he didn’t have anything to do with making the sneakers $350. But that’s not the only thing he didn’t have any control over. He also said that he didn’t want the sneaker to be super limited. But adidas did, which was why there were only 9,000 pairs of the Yeezy Boosts released at first.
“I don’t want them to be limited, actually, that’s something that the company did,” he said. “I really want as many people to get them as possible. I didn’t want the price to be $350. I don’t want to play this sneaker culture game and all this, so they be reselling them for high prices and stuff. I just want people to have what I make.”
Lucky_Lefty
Dreams Are Colder Than Death...
Close fukkin thread
OnlyInCalifornia
Southern California/Vegas
You literally typed all that up for nothing.
The point I was making is that it sold more because it was discounted in a national chain.
That's like saying Mcdonalds is the best burger spot because they sell the most.
i'll let you make of that what you will. anyway no surprise here
