NPD Says 50 Cent Was More Influential In Sneakers Than Kanye West, Adidas Marketshare Dropped

[Family Lives Matter]

Even old cacs recognise Kang five o's the realist since kumbaya

 

[Momentum]

Wake me up when he sells some shoes

 

[WickedGames]

Those shoes sold out though didn't they?

 

[Still FloW]

c00n-Ye stans livid ..

like Ye's big bruva says..

men lie, women lie, NUMBERS DONT..

FACT: 50 sold more and made more than those trash faux hype beast bullshyt cast away sneakers ever will...

FACT: G Unit clothing & sneakers made hella $$$

Godfather Fif schooling you degenerate fucc bois..

#SMSAudio #DisneyGang #FuccBoiRepellant

 

[DonKnock]

 

[Monoblock]

those were few and far between though. there are tons of post concord "sneakerheads" that really fukked things up and made EVERY release like that.

to the point where they had to institute stupid twitter RSVPS and raffles and all this other dumb shyt.

sneakers came out like every few months back in the day (minus the year the countdown packs came out)..now there are MULTIPLE releases a month. damn near every saturday something is launching

glad i'm out of the game.

Oh I know and havent said anything different. I'm just stating the fact that camping out for shoes did exist even back then. People in here trying to solely credit Ye for building the hype for camping out like he invented it. Thats where I call bullshyt. True shoes are being cranked out more now than ever but people still camped even if the releases were every few months.

 

[therewillbeboogienights]

I may be reading this wrong but the author did not bring up cultural influence at all. This article speaks clearly on the numbers, the author simply stated that kanye`s line was all hype, and did not benefit Adidas at all from a business standpoint. Why are you guys bringing up cultural influence, Yall kanye stans are low key delusional he is not some cultural phenomenon Kanhe wants to sell his shoes to the mass market but companies wont allow him. I think the reason why nike and Adidas are giving his shoes limited releases is because they know he wont be able to sell out. Just my opinion tho

 

[FlyRy]

Oh I know and havent said anything different. I'm just stating the fact that camping out for shoes did exist even back then. People in here trying to solely credit Ye for building the hype for camping out like he invented it. Thats where I call bullshyt. True shoes are being cranked out more now than ever but people still camped even if the releases were every few months.

I gotta disagree breh i was still able to go in the afternoon in mid 2011 and still pick up a pair

now if i went in the morning for a shoe i REALLY wanted there would be the same group of like 10 people there..but i'm not sure if you can call arriving 30 min before the store opens "camping"

Yeezy hype is more online/social media hype than in real life if you ask me.

i've only ever seen one person rocking IRL(dude rocked the yeezy 1s at a sneaker event) and i live in a major state and only 1 store even got the yeezy 2s.. and everyone knows their favs/regulars were the ones to get tipped about em

 

[The Devil's Advocate]

Bruh, Kanye West doesnt want ANY of shyt sold at TJ Maxx. Like I said before, it is a retailer that buys old product from retailers that either has issues or has gone out of season. They don't buy shyt to sell directly like you are trying to describe to where its like Nordstroms. If Kanye's shyt ended up at TJ Maxx, that means that it wasn't purchased at retail price because people didnt care for it.

Ill let you continue on tho. You beating that keyboard up like it owes you money

yea you're right... ye came out and said he wanted it cheap so everyone can get it

but you're on the internets so i'm gonna take your word over his



and 50 didn't START at TJ maxxx.. his shyt was in foot locker and the rest... when he fell off it winded up there... shyt you can find jordan's at the outlet store... doesn't mean they wasn't exclusive when they dropped

 

[The Devil's Advocate]

This what I don't get why doesn't addidas mass market the yeezys






I guarantee they could mass market and sell them 250 and they would still sell out

so you think they said "we could make 5 million off these but fukk all that"

it wasn't just adidas... did LV let him get his own division and make decisions? no and he cried in public and left

did nike? no and he cried in public and left

did adidas? no and he cried in public about it


business is numbers.. simple in plain.. they care nothing for art

 

[Bledswole]

50 wasnt going up against the sneaker game as it is today..

Retro sneaker game and everything else coming out now wasnt out then..

Retro shyt been dropping since forever,what are you talking about?

 

[Monoblock]

I gotta disagree breh i was still able to go in the afternoon in mid 2011 and still pick up a pair

now if i went in the morning for a shoe i REALLY wanted there would be the same group of like 10 people there..but i'm not sure if you can call arriving 30 min before the store opens "camping"

Yeezy hype is more online/social media hype than in real life if you ask me.

i've only ever seen one person rocking IRL(dude rocked the yeezy 1s at a sneaker event) and i live in a major state and only 1 store even got the yeezy 2s.. and everyone knows their favs/regulars were the ones to get tipped about em

I'm agreeing with you to an extent. I'm not saying every release back then had people camping but a few did. For the majority of the time you could go to the store anytime after release day and grab a pair.

 

[The Devil's Advocate]

You literally typed all that up for nothing.

The point I was making is that it sold more because it was discounted in a national chain.

That's like saying Mcdonalds is the best burger spot because they sell the most.

they didn't start off there... so you're wrong

 

[I-Hate-You]

Even on the topic of financial influence...it's such a difficult thing to fully gauge. Because 'Ye won't get credit for ZX Flux, Tubular or Pure Boost sales, though it's no coincidence that adidas has 3 of their hottest silhouettes in years after the Kanye co-sign. Or something like boutiques getting adidas accounts because they want to be able to stock Kanye product.

Also for Nike, who continues to drop Yeezy-inspired colorways of their shyt to make money. None of that directly credited to Ye.

We know Ye is a factor in sneakers. I hope adi moves forward with a wide release of something soon.

 

[Archimedes]

This what I don't get why doesn't addidas mass market the yeezys






I guarantee they could mass market and sell them 250 and they would still sell out

that was dude's main point; that hype don't mean shyt, look at op.

Because these shoes are limited in availability, they are often in high demand and can claim high multiples in re-sale price on the Internet. Because these limited shoes are in high demand, there is often a mistaken assumption that they could or would sell well in commercial quantities.

Recent history would argue against that. A decade ago, Reebok tried to commercialize their relationships with artists Jay-Z and 50 Cent, two very important artists of the time. I was in the Villa store on N. Broad in Philly for the first S. Carter drop (Shawn Carter is Jay-Z’s real name). The shoes sold out very quickly. The atmosphere was electric.

Reebok decided to try to build on that small success, by making many more pairs and opening up to a much broader distribution. The next, slightly larger, delivery did very well, so Reebok ramped up production even more. At the same time they made the G-Unit shoe for 50 Cent, again trying to commercialize the relationship.

Both mass market efforts failed miserably. There simply was not enough of a market for the amount of pairs manufactured. Markdowns were taken, orders cancelled and the bulk of the shoes were liquidated through off price retailers. No further shoes were released and the relationships ended.
Similarly the Pharrell Williams/ Reebok “Ice Cream” collaboration went down in flames. The Pharrell/Palladium deal never got off the ground. I cannot recall a single celebrity collaboration has been commercially meaningful at scale.

The lesson here is that limited means limited. Just because a shoe blows out at retail on a small number of pairs does not guarantee broad commercial success, regardless of how popular the artist may be and how commercially successful they are. High resale value is not an indicator of broad commercial success.