Hell, even THIS website does it. Target ads based on your browsing preferences. How many nikkas about to stop using the Coli now
By Playstanleys logic none of them should be using a cellphone, or even a computer for that matter, because they're both devices with cameras that can track your data and target ads specifically to you, so of course that means they're spying on you 24/7
If it doesn't bother you on here or facebook... its not gonna bother you on xbox.