No Limit Records Stories

JustCKing

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Some interesting tidbits from an interview with Mr. Servon:

Well, before I left P would have me submit albums and I guess what’s considered “A&R” now is what I was doing back then but there were no titles. Actually KL and myself got at Juvenile and told him we would get at P when he got back but Cash Money ended up getting to him. We were really searching for artists, you know, we went back and got Slim, we went back and got Mystikal, went back and got Mac and when it came to Fiend and Kane & Abel, P was like “what you guys think” and we wanted them anyway so we got them. Mia X also did a lot and played a big part in bringing in Odell, which is one of our super producers. So I guess by today’s standards, I guess you could yeah.


We owned all our masters, we got all our publishing… we were actually on pay roll, even when we didn’t have albums out and our payroll for the lowest artist was like $1500 a week and your apartment was paid for, this is before he bought everybody houses as gifts, in your name which a lot of labels won’t do so they can take it back from you. When you turned your album in, small guy or big guy, you got major money up front along with gifts like that car you always dreamed about he would get it and be like “here, you worked hard man thank you” and he would tell you thank you. P was always around, if you had personal issues dude was there. We also got paid by the verse when we did features, so think about this, house paid for, car paid for and you’re on payroll while you’re waiting for your album to drop. We had 50/50 deals which was unheard of, nobody was getting deals like what P was giving.

I think the industry as a whole fears what we did and they don’t ever want that back. Like the mixtape phase, the same way they put out a mixtape every month, we dropped an album every month. I’m big enough to say it, a lot of the artists in the South don’t show their proper respect. Don’t act like you invented who you are and what you are. Like we showed our respect to Outkast, they opened so many doors, you could never get me to disrespect them and when talk about southern music you’re talking about Outkast.

Rest of the interview:

***EXCLUSIVE*** INTERVIEW WITH LEGEND MR. SERV ON…TALKS ABOUT NO LIMIT, HIS NEW PROJECTS AND ARTISTS, MR MAGIC, HAVING A CHILD WITH AUTISM AND HAS A MESSAGE FOR MASTER P…
 

shopthatwrecks

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Offtopic but how much dinero did Pen&Pixel make back then? Seemingly EVERYBODY from the south (prolly lots of Midwest acts too) had P&P covers in the mid-90s to early 00s. Dudes must have been swimming in $$$

European art gallery:russ:

they made the bulk of their money off the bigger independent labels suave house...sick wid it...cash money..no limit...

and gave the same package deals to the smaller labels which was always been player to me..everybody pretty much paid the same


they were the graphics version of southwest whole sale...except pen n pixel didn't go off gp ...the strength an artist paid u be4 didn't have it the next time around and they was gone get back u...when it was time to get back...a lot of the artist who owed s.w got locked up

pen didn't work like that they had packages n still got the same packages deal to this day
 

Xerces

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Dang P sounded like a good dude. i'm telling you I feel bad for the rappers these days. Although, you had to physically get out and sell your junk, Record companies like No Limit, Cash Money,Prophet Ent/ Hypnotized minds etc etc made huge money and are caking off it today. I was listening to an Interview with Dj Paul and dude said he had 50,000.00 in the bank in High School. and that he got his first milly by age 20. All them dudes were actual grinders and it payed off for all of them
 

Alvin

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opinions of this album?

Mia-X-Unlady-Like.jpg


might be my favorite no limit album
that artwork >
 

Alvin

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Great thread.

I always thought Mac was the truth, he actually turned down a Def Jam deal to sign with NL exclusively. I thought Shell Shocked was a great album but like you said the latter part of that album had a lot of underwhelming cuts. Shouldn't have been 21 tracks, if he had cut that down to maybe 13, it would be contender for the best album on the tank.

But that seemed like a NL motto, all their albums had atleast 17 cuts or more. C-Murder first two albums had 26 tracks a piece I believe.

I remember around late 99 and I hadn't been in Dallas that long off and on and NL came to the starplex in south dallas. My older brother who was in the industry started doing street team work for NL all through northern Louisiana(shrevport, Monroe) and texas. I got to be behind the scenes for the first time that night.

Mercedes was fine as fukk, everyone was there except Skull, Kane & abel, soulja slim. Got to chop it with Mac, Big Ed(dude was built like a fukkin NFL LB), Snoop, and everyone. They also had some super short midget esq looking dude name Lit Italy. But the thing that ALWAYS stuck out to me was C-Murder.

I don't what happen but he got mad at some member of the crew and he just lashed out and got to cursing, and just belittling the dude and the guy just stood there and took it. You could hear a damn needle drop and I saw P try to calm him down and he went off on him too. I said to myself as a teen that nikka was crazy.

I saw them all again in NO, and every dude was shining driving beamers and benzes. My older bro has mad stories about NL, but my biggest take away was P tried to be the "anti suge knight". He moved from Richmond and gave a lot of dudes opportunities and gave them 100% creative control on their projects.

Granted he took their publishing but they got frontloaded signing bonuses and points on their albums which meant a lot of dough considering even underperforming albums still sold 100-300k pre piracy and P had a 85-15% deal with priority so P still has a lot of old money and his artist ate. Some managed their money well while others didn't...

RIP Big Ed
son used to stay in that gym
Was with Percy since 93 in Richmond, used to play ball in washington state
 

Alvin

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O'Dell was telling me it turned into a factory at one point. He would work on a beat, then leave it unfinished to revisit it at a later time...the next day or later he would come to the studio and there would already be a finished song made to his unfinished beat.

Crazy/legendary times
you know o'dell?
 

No Hook

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opinions of this album?

Mia-X-Unlady-Like.jpg


might be my favorite no limit album
that artwork >

Banger. She went the fukk off on Get It Straight. Production was top notch on this album

She also let me know she wrote her own shyt.
"Tell them nikkas stop writin ya rhymes cause real bytches speak dey own mind I pity u"
 
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Alvin

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I think I read the format that P gave all his artist when they did their album.

I think Serv-On stated that P stated that his artist, do a song for their mama (which almost every artist that dropped a song had a song dedicated to their mama) a song about a love or something, a club song, and another song about R.I.P someone. If I can recall that was the format so that's about 4-5 songs P wanted on the album, Serv-On or whoever I was listening to telling the story said P really let you do the rest of the album how you wanted to.

Just give him those 4-5 songs and you had creative freedom to do whatever. P really let them boys do them, especially around the time that the artist got a chance to put out a 2nd album.
he said to make sure you got a song about ya mama and yo homies. Bc everyone has a mama and homies
 
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