This is a UK thing, not a US thing.
The mask is a symbol of the current UK drill culture. CCTV cameras everywhere mean often times people are masked up from the second they leave their houses, to where rappers even hide their identities in their videos with masks because Trident (UK hip-hop police) are using youtube to make arrests.
Nike knows exactly who this mask is made for. They've been doing it for a couple seasons now with some pieces 100% road orientated but this is like the Jordan IV's of road apparell
shyt got pouches for skengsand everything
@Clapsteel O'Neal I know we copping though