Which names is SportsCenter writing over and over again in its Trapper Keeper?
As Sanchez's inexplicable prominence suggests, the great SportsCenter engine runs not just on money and major sports to which ESPN happens to hold broadcast rights, but also on celebrity. Watch the show at the right time of year, and you might come away thinking that there are only a half-dozen or so athletes in the entire world.
To put in perspective just how fixed SportsCenter gets on the anointed, consider that Tim Tebow got 17 percent more mentions than successful professional quarterbacks Drew Brees and Aaron Rodgers put together. Then consider that he wasn't, unbelievably enough, even one of SportsCenter's five most fussed-over athletes.
As you can see, if you want the all-powerful SportsCenter to aid your personal #branding campaign, it helps to either play basketball or line up under center. Of the 20 most-mentioned athletes, in fact, 11 play in the NBA and seven were quarterbacks (assuming Tebow counts as one). Golf and baseball each claimed one spot. No one else, from Serena Williams to Lionel Messi, rated at all.
CUMULATIVE STATISTICS (2012)
Total time: 23,052.75 minutes
Time (minus commercials): 17,361.25
NFL: 4,046.25 (23.3%)
NBA: 3,330.5 minutes (19.2%)
MLB: 2,916.5 (16.8%)
SportsCenter staples**: 2,289 (13.2%)
College football: 1,329.75 (7.7%)
College basketball: 1,181.25 (6.8%)
Golf: 580.75 (3.3%)
NHL: 459.5 (2.7%)
NASCAR: 362.25 (2.1%)
Other***: 315 (1.8%)
Soccer: 217.75 (1.3%)
Olympics: 166.5 (.9%)
Tennis: 166.25 (.9%)
MOST-COVERED TEAMS BY SPORT (2012)
Miami Heat (NBA): 962.75 minutes (5.5%)
New York Yankees (MLB): 410.25 (2.4%)
New York Giants (NFL): 362.75 (2.1%)
Alabama Crimson Tide (college football): 208.75 (1.2%)
Kentucky Wildcats (college basketball): 155.25 (0.9%)
Pittsburgh Penguins (NHL): 56.5 (0.3%)
MOST-MENTIONED SPORTS FIGURES (2012)
1) LeBron James: 1,930 mentions
2) Kobe Bryant: 1,345
3) Peyton Manning: 1,218
4) Dwyane Wade: 1,167
5) Kevin Durant: 1,109
6) Tiger Woods: 1,011
7) Tim Tebow: 976
8) Tom Brady: 894
9) Jeremy Lin: 871
10) Derrick Rose: 830
11) Carmelo Anthony: 804
12) Dwight Howard: 752
13) Eli Manning: 621
14) Russell Westbrook: 578
15) Rajon Rondo: 568
16) Robert Griffin III: 567
17) Josh Hamilton: 460
18) Blake Griffin: 457
19) Drew Brees: 433
20) Aaron Rodgers: 401
* This analysis had to exclude teams without unique names—e.g., the Jets, who play both hockey and football. I also left out the 2012 playoff champions and runners-up in any sport, because they attract tons of attention regardless of their regular-season performance.
** Includes things like the "Top 10," "Encore," "What 2 Watch 4," etc.
*** Sports included cycling, lacrosse, Little League baseball, college hockey, arena football, softball, extreme sports, drag racing, Formula One, and IndyCar.
Graphics by Reuben Fischer-Baum and David Roher.