New NBA Media Deal: 11 years, $77B with Disney (ABC/ESPN), Comcast (NBC/Peacock), and Amazon. ESPN to license Inside the NBA

[Anerdyblackguy]

NBA looks to quadruple annual price in media rights talks - CNBC
Mar. 22, 2021 1:45 PM ETAT&T Inc. (T)By: Jason Aycock, SA News Editor3 Comments

• Now that the long-running NFL media rights negotiations have come to a close(and analysts have picked the details clean for information), time to turn attention to another round of big-money sports talks: for pro basketball.
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• It's early talks for the National Basketball association, but CNBC notes early thinking suggests the league will aim for a $75B rights package, up from a current $24B deal (about $2B/year).
• Those rights are currently held by Turner Sports (T +0.1%) and ESPN (DIS +1.2%). The NBA also has a $1.5B streaming deal with China's Tencent Holdings (TCEHY-0.4%).
• If the NBA triples its rights, and executes a similar nine-year deal, it would average $7B-$8B a season, not far off the NFL's new $10B/year average.
• The NBA drawing a package close to that of the NFL makes sense to analysts, considering basketball's higher global appeal and younger demographics.
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• Ratings are back on the upswing after a pandemic interruption last year (but an interruption closed out by a successful playoff round conducted in a "bubble").
• As for the media-rights players, Turner and ESPN are likely to stay in place even as Fox Sports (FOX +1.7%, FOXA +1.1%) had expressed interest before the 2014 deal was set.
• “That gives them the promotion base and sometimes when you end up with lots of networks, people can’t find games when they’re on," former CBS sports chief Neal Pilson tells CNBC. "College basketball is the best example – you want to see a game, and you don’t know where it is.”

Updated thread title provided by @FAH1223

 

[YaThreadTrashB!]

They won’t get half of that

 

[Anerdyblackguy]

They won’t get half of that

Lol the NBA will easily get that.

 

[Rekkapryde]

they might get double. Of course you always aim high, but getting a 50% increase minimum isn't unlikely.

 

[FreshFromATL]

They won’t get half of that

...According to this esteemed analyst from Coli and Bruhs

 

[Tim2520]

Who’s going to the first $100 mil a season player.

 

[Tim2520]

7th man on roster making 35mil

 

[Tim2520]

Double

 

[Big Boss]

 

[keond]

Is NBC ever gonna get NBA again in my lifetime. I just wanna hear the music

Also i hate the ABC coverage

 

[Anerdyblackguy]

Who’s going to the first $100 mil a season player.

Right on time for lamelo.

 

[tremonthustler1]

Is NBC ever gonna get NBA again in my lifetime. I just wanna hear the music

Also i hate the ABC coverage

You can hear the music every time the Big East plays on FS1

 

[threattonature]

I wonder if they do like the NFL and try to expand it to include multiple networks. I basically see this as the NBA trying to recoup their losses from the pandemic.

 

[Rekkapryde]

Is NBC ever gonna get NBA again in my lifetime. I just wanna hear the music

Also i hate the ABC coverage

Depends if Comcast/Universal wants to cut the check

 

[Rekkapryde]

I wonder if they do like the NFL and try to expand it to include multiple networks. I basically see this as the NBA trying to recoup their losses from the pandemic.

exactly what this is

everyone will be doing something similar.