Netflix is losing subscribers at record speed

[TheDarceKnight]

Various factors at play here, in my opinion

1. Price point doesn't meet quality. With inflation the way it is, people are going to be cutting back on stuff. Netflix is the most expensive of the major services, and arguably has the lowest average quality.
2. Too much focus on quantity over quality. Quality stuff gets lost in the vast sea of garbage.
3. Seemingly a complete inability to market anything they have but their biggest hits or shows with the biggest names in/behind it
4. They add so much shyt it's almost impossible to find anything new to watch that's good unless you're a nerd that follows their release calendar (like me)
5. They cancel stuff after only one or two seasons on the regular. It's a lot harder to justify committing to a show from the outset if you have no confidence it will last. Also goes back to the fact that so much shyt gets released that the vast majority of people don't even know when something gets added
6. Their original movies are mostly trash
7. They are bleeding quality licensed content because the studios are taking their content they owna nd putting it on their own streaming service
8. They need to work better on their release calendar. Some shows take well over a year to 2+ years between seasons when each season only has like 8-13 episodes.
9. They also need to better space out their biggest shows. If you want people to stay subscribed year round, you need to release at bare minimum one season of one of your most popular shows every month along with a big movie. Even if it ends up being a shyt movie, people will subscribe to give it a watch.
10. They pulled out of Russia. I read that was like 700,000 subscriptions

You fukking laid this out perfectly. And in a nice round number of 10 as well.

Netflix should read this.

2, 3, 4, and 8 are big ones for me. Their search function and overall user interface is kind of trash. Also, this may sound like a tiny little detail, but I can't stand how you can't hover on a title without it autoplaying. And yes, I know you can go into settings and turn it off, but a lot if people must not know that, because I've heard more than a handful of people in person complain about it in the past year or two. And point #1 wouldn't be as big of a deal if points 2 through 9 weren't happening.

Also, I legitimately think HBO Max, Disney+, and Hulu have all reminded people that watching shows from week to week is really fun, and that binging can hurt a show's lasting appeal, ability to generate interest over time, as well as decrease excitement during the season.

One final point on binging I've barely seen anyone discuss, but in 2022 after the worst of the pandemic, I think most people are aware they use their screens way too much. It's one reason why the Metaverse stuff isn't popping off like FB expected. Even if people are addicted to their screens, they KNOW it's a problem, and I think people like being able to come up for air on a weekly release format instead.

 

[TheDarceKnight]

All of that is cute and true but the real issue is Content

They don't have enough compelling Original content

They so worried about margins they cancel shows after 1 season

They need to own their content and keep pumping out winners

Otherwise what reason is there to keep a service that keeps going up in price and gaining you nothing

They also spend waaaayyyy too much on some shows. Stranger Things gets a budget of 30 million per episode. That's fukking crazy. I mean, my homies from high school make the show, so I'm happy for them, but I bet the quality of that show wouldn't suffer much if they cut that down by just 1/3rd. Even 20 mil per episode sounds like a lot, but you're saving over 100 million dollars by the end of a season...to use towards what they really need.

What they really need is a long-form sitcom. Like, old school 24 episode per season type shyt with 25 minute episodes. With a very reasonable budget. People love/loved watching Seinfeld, The Office, and Friends on there. I think I read those old school sitcoms are what people spend the most time watching on there.

 

[wire28]

I hate how they prematurely end shows. Like Messiah. Season 1 was addictive, and they ended it after 1 season.

Disney+ has probably done the most damage to them

they deserve this after giving in and canceling cowboy bepop after 1 season. all the other bullshyt they got on there, that DID NOT deserve to be canceled like that. it wasnt that got damn bad. fukk em

 

[Tony D'Amato]

they deserve this after giving in and canceling cowboy bepop after 1 season. all the other bullshyt they got on there, that DID NOT deserve to be canceled like that. it wasnt that got damn bad. fukk em

I don't know what that is, but I've b en meaning to cancel them since they ended Narcos. Prime Video is really underrated imo. And they're getting better with original programming. Loved Reacher

 

[bnew]

I'm sure this will lead to Netflix bouncing back. New, creative content

so what, a Japanese tv show based on a manga that came out in 2012. what are the real statistics on their content instead of cherry picking shyt you don't like?

 

[AquaCityBoy]

I see they only charged me $15 for next month so I hope for their sake there's enough time to walk back the $19.99 price increase.

 

[Apollo Creed]

Various factors at play here, in my opinion

1. Price point doesn't meet quality. With inflation the way it is, people are going to be cutting back on stuff. Netflix is the most expensive of the major services, and arguably has the lowest average quality.
2. Too much focus on quantity over quality. Quality stuff gets lost in the vast sea of garbage.
3. Seemingly a complete inability to market anything they have but their biggest hits or shows with the biggest names in/behind it
4. They add so much shyt it's almost impossible to find anything new to watch that's good unless you're a nerd that follows their release calendar (like me)
5. They cancel stuff after only one or two seasons on the regular. It's a lot harder to justify committing to a show from the outset if you have no confidence it will last. Also goes back to the fact that so much shyt gets released that the vast majority of people don't even know when something gets added
6. Their original movies are mostly trash
7. They are bleeding quality licensed content because the studios are taking their content they owna nd putting it on their own streaming service
8. They need to work better on their release calendar. Some shows take well over a year to 2+ years between seasons when each season only has like 8-13 episodes.
9. They also need to better space out their biggest shows. If you want people to stay subscribed year round, you need to release at bare minimum one season of one of your most popular shows every month along with a big movie. Even if it ends up being a shyt movie, people will subscribe to give it a watch.
10. They pulled out of Russia. I read that was like 700,000 subscriptions

I Swear with these companies its like their Product & Marketing teams are flooded with out of touch MBA New grads or horrible out of touch leadership passing down horrible strategy that nobody can question lol. Some of the choices these folks make with the product makes zero sense

 

[GoldenGlove]

Have they even had a lot of hits? Only Hyped up show/movie I heard about was Squid Games. I’m sure there was at least 2 more things in the past, but I can’t recall. I guess you can add Coda.

That's on Apple+

 

[MenacingMonk]

That's on Apple+

Flix been running streaming since it started, but the more recent service won the Oscar.

 

[Ozymandeas]

Not trying to be a dikk whatsoever, but what you prefer isn't necessarily what everyone prefers. There are absolutely people out there that love the binge model, and prefer to binge watch shows instead of watching them week to week.

It's still true, though, that there are downsides to the binge release format that are starting to cause some issues for Netflix as compared to HBO Max, Hulu, and Disney+.

I didn't say that was the cause of them losing subs but dropping all episodes at once is about to be a thing of the past which is turning into nothing but a lose lose situation with them as opposed when they were the only guys in town and could do whatever they wanted.
How many shows does Disney+ release in a year.. five to six maybe? Netflix has this many releases damn near every month. They have to slow down now and stretch shyt out. A ton of releases, all episodes dropping at once, etc. whether the product has gotten wack or a good show is binged in under a week nobody appreciates that shyt anymore and it does nothing for them with all the competition out there now. The game has changed.

People binge a show like Ozark in under a week then immediately turn about and say Netflix doesn't have anything to watch. Meanwhile if Max & Disney had Ozark they will release one episode a week and milk the show for two months and get the hype train going for more subs and publicity. Then after that release another potential hot show and do the same process all over again. Then it looks like they're coming with nonstop heat. Netflix's top shows are being devoured and gone in under a week's time in most cases. It's going to be suicide if they drop the entire new season of Stranger Things at once when it drops. That shyt was cool when they were the only streaming game in town but now it's killing them. Dropping all episodes at once is heading out the door soon

Exactly. I don't really care either way about Netflix but, the binge model is a bad idea going forward. There's a reason Cable TV had the weekly episode model for decades

 

[Absolut da poet ®]

People binge a show like Ozark in under a week then immediately turn about and say Netflix doesn't have anything to watch. Meanwhile if Max & Disney had Ozark they will release one episode a week and milk the show for two months and get the hype train going for more subs and publicity. Then after that release another potential hot show and do the same process all over again. Then it looks like they're coming with nonstop heat. Netflix's top shows are being devoured and gone in under a week's time in most cases. It's going to be suicide if they drop the entire new season of Stranger Things at once when it drops. That shyt was cool when they were the only streaming game in town but now it's killing them. Dropping all episodes at once is heading out the door soon

Makes sense except if pricing is an issue for you then just wait until the season is over and you can still binge it and pay the same price

When the last 2 seasons of
Game of Thrones was on TV
I never watched it during its scheduled time..

I waited until the season was over because the binge method is how I got used to watching it
Just to catch up
if I had to wait to watch that show there was no way in hell I would've sat through it

I never woulda had the patience
Or even remember what the hell was going on
Or who the characters were and why they're related


Most is their customer base is expecting to binge

If you change it now and that's gonna piss off way more people who are already mad

If you must do that It would be smarter to only do that with their original content and leave the other stuff the way it is

 

[GoldenGlove]

Flix been running streaming since it started, but the more recent service won the Oscar.

First ever exclusive streaming movie to win the Best Picture award.

Apple+ will be a problem for Netflix sooner rather than later imo

 

[GoldenGlove]

Makes sense except if pricing is an issue for you then just wait until the season is over and you can still binge it and pay the same price

When the last 2 seasons of
Game of Thrones was on TV
I never watched it during its scheduled time..

I waited until the season was over because the binge method is how I got used to watching it
Just to catch up
if I had to wait to watch that show there was no way in hell I would've sat through it

I never woulda had the patience
Or even remember what the hell was going on
Or who the characters were and why they're related


Most is their customer base is expecting to binge

If you change it now and that's gonna piss off way more people who are already mad

If you must do that It would be smarter to only do that with their original content and leave the other stuff the way it is

Hell nah. You're asking to get spoiled waiting to binge watch a show like GoT

 

[GoldenGlove]

They are going to lose a ton of traffic after they crack down on the password sharing.

That might generate more revenue depending on how many people actually go and pay for the service after they're locked out.

Another alternative for that would be to put the accounts who aren't the primary subscriber on an ads plan like Hulu. That way they can get ad revenue and give users an incintive to subscribe (to get rid of ads).

I think HBO Max originals hit a sweet spot with their content drops. Instead of releasing everything at once, some of their shows release 2 episodes at a time. HBO Originals drop weekly like always, but Netflix going to have to follow suit. They've already started doing weekly episodes for some of their reality shows

 

[Absolut da poet ®]

Hell nah. You're asking to get spoiled waiting to binge watch a show like GoT

I didn't have to worry about it. When I was at work during that time I walked away whenever people talked about it. And didn't read anything about it online so I was fine

People didn't agree but I don't do what everyone else does.. I do me.. fukk what the masses think