The news of this partnership should have led with what social justice reform they were gonna do, rather than a vague blurb to make a deal producing concerts sound more meaningful than it is.
as I've said I give Jay the benefit he was at least aware the optics of this deal and did it cause there was some sort of initiatives in place.....but they need to show that.
The reality is that this started over police brutality and you will not get the police to stop shooting people by taking a knee and protesting the NFL.
Kaep was raising awareness, which is needed, but there has to be a next step after you raise awareness. That’s basic marketing.
There was never a real participation phase where anyone had to buy into what he’s doing.
There was never an end game or tangible goal.
The same is true about Jay and this partnership. It’s a marketing move, but he has products that can be purchased after you move through the marketing funnel.