Aren’t all sports down except NFL?
The easy reason should be that there’s too much entertainment directly accessible right now. From YouTube, Netflix, social media, online video games, can even watch highlights of all games on demand, fukking streamers etc.
So many people don’t really care about any random game that only has 1/82 impact. Same with NHL and even worse with MLB. The form of entertainment just loses against other forms.
Then of course regular seasons being pretty boring and there being no story lines. I saw a clip of a random midweek regular season game (allegedly) of Jordan dominating Admiral and Duncan. shyt felt like the finals in 2024.
Also basketball has often been driven by stars, the star power just isn’t hitting like that among casuals in relative terms.