NBA logo moved to back of jerseys to make room for ads

TommyHilltrigga

Here comes THE BOOM!
Joined
Dec 31, 2013
Messages
941
Reputation
410
Daps
1,535
Reppin
Toronto/6/T'dot
the future
2245858750_5efc12909d.jpg
jokerit_gaolie2.jpg

:huhldup:
 
Joined
May 7, 2012
Messages
27,792
Reputation
4,712
Daps
103,465
what is the ROI on this? as an advertiser who is likely paying for stdium banners, commercials, and other partnerships, why would i place a logo on the jersey? full court shot during a broadcast and i'm sitting at home not seeing shyt...sitting anywhere in the second tier and higher in the stadium, you aint seeing shyt. and am i really about to go switch to geico cuz they have a patch on the warriors' jerseys? gtfoh


these ads probably won't be on the jerseys that get sold to the public, just the player jerseys. they would have to strike deals with adiddas/nike to get on the fan jerserys

I don't know about the ROI, cuz I feel like advertising in general is all about exaggerating impact. I've always felt like much of the impacts in various facets of this industry are greatly overstated (especially in app mobile advertising)

However, you're wilding if you don't think they'll be visible. Every slow motion replay of Curry hitting that buzzer beater will show your logo. In all the promos they'll be visible. When they show Derrick Rose slumped over clutching his knee, he'll be helped to his feet with your logo clearly in sight. Then, as many have mentioned, there's the jersey purchasers who become walking billboards for you. You'll definitely get that visibility.
 

KingJudah

All Star
Joined
Nov 13, 2012
Messages
3,232
Reputation
-100
Daps
3,937
Reppin
Tilden
So since these jerseys being sponsored with logos they'll be giving them away right or nah
 

Hersh

Superstar
Joined
May 2, 2012
Messages
19,752
Reputation
2,783
Daps
32,183
this only strengthens players stance for the next lockout... if they r smart
 

ThaGlow

All Star
Joined
May 17, 2012
Messages
4,148
Reputation
120
Daps
6,800
If allowing this eliminates tv commercial timeouts, then I'm good.
 

dora_da_destroyer

Master Baker
Joined
May 1, 2012
Messages
65,291
Reputation
16,202
Daps
268,033
Reppin
Oakland
I don't know about the ROI, cuz I feel like advertising in general is all about exaggerating impact. I've always felt like much of the impacts in various facets of this industry are greatly overstated (especially in app mobile advertising)

However, you're wilding if you don't think they'll be visible. Every slow motion replay of Curry hitting that buzzer beater will show your logo. In all the promos they'll be visible. When they show Derrick Rose slumped over clutching his knee, he'll be helped to his feet with your logo clearly in sight. Then, as many have mentioned, there's the jersey purchasers who become walking billboards for you. You'll definitely get that visibility.
and there are plenty of shot where it wont be visible...that's why i'm like what the fukk is the point. and as i said, these are team sponsorships, i'm almost certain they wont be on fan gear unless they clear it with addidas.
 
Top