MikeStamina
All Star
We can't really compare the past to now. Fourth quarters aren't necessarily for big acts anymore. Artists can drop music whenever. The album experience is no longer the same. Artists can do things with an album that they couldn't in the past. You can release an album today digitally and add songs over time. You can drop an album without promo. You can promote music in ways that you couldn't before.
Nas is a legacy act. His music is now for fans and core Hip Hop listeners. He doesn't have to do things that new artists would. If he announces he was dropping his new album at midnight or simply put a link to purchase his new album in his IG bio at midnight (without announcing it), it would be big news.
It's amazing how many people don't understand this concept. Just because you're still relevant n releasing albums doesn't mean you're trying to compete with the likes of drake, kendrick, n cole.
And we all know for someone with superstar goat status, Nas gets little to no radio support. That has been the case for a while.
N for all the talk about fm radio being dead, they still have the longest reach to consumers by far. Which affects sales