How many streams equals one album sale?
There needs to be some standard in order to account for all the different ways people consume music today, and that standard is the album-equivalent unit. The standard
as the RIAA (Record Industry Association of America) defines it is as follows:
One album sale equals
10 song downloads or
1,500 song streams. That’s the formula they use to determine when albums reach Gold (500,000 units), Platinum (1,000,000 units), multi-Platinum (2,000,000 units) and Diamond (10,000,000 units).
While RIAA wasn’t alone in using this standard for years,
times have changed. Billboard and Nielsen now consider the difference between paid streaming services, like Spotify and Apple Music, and ad-supported tiers like Spotify free or YouTube. They then break down the streaming services like this:
1,250 premium audio streams,
3,750 ad-supported streams, or
3,750 video streams equals
one album sale.
So, the next time you watch a music video for an artist on YouTube, you “bought” 1/3,750 of an album for them. When you stream a track on Apple Music, that’s 1/1,250 or 1/1,500 album units, depending on who’s counting.