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Harlem Residents Fuming Over Push to Rename the Area
Developers Using Made-Up 'SoHa' Neighborhood to Profit Off Harlem, Pols Say
By
Dartunorro Clark
May 24, 2017 5:59pm | Updated May 24, 2017 5:59pm
Community leaders and residents spoke at a rally on Wednesday, May 25.
DNAINFO/DARTUNORRO CLARK
HARLEM — Real estate professionals greedily branding a slice of Harlem as "SoHa" — short for South Harlem — are eroding the neighborhood's legacy while trying to profit off the area, advocates and politicians say.
Several elected officials, local clergy, community board members and residents rallied at the corner of West 115th Street and Frederick Douglass Boulevard to deliver two stern messages: "SoHa" doesn’t exist, and it’s not welcome in Harlem.
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“You can sell without using the word 'SoHa.' This is Harlem — a wonderful brand, a brand that is known all over this world," said Danni Tyson, a local real estate broker and a member of Manhattan Community Board 10, which covers the area.
“No real estate company, no coffee shop, no business should be using the term 'SoHa' to refer to Harlem. This is a home, this is a culture, this is a place that people visit."
While neither 'SoHa' nor South Harlem are official demarcations, the moniker is supposed to identify a part of Central Harlem spanning from West 110th to 125th streets.
Online real estate listings agencyStreetEasy features hundreds of listings for rentals, condos, co-ops and sales using the name.
Even realtor Keller Williams has a dedicated “SoHa” team of realtors in the neighborhood. (A representative did not immediately respond to a request for comment).
“We’re not going to let people who just got here change the name of our community for their profit,” said Harlem District Leader and City Council candidate Cordell Cleare. “This is about greed and lust.”
Although the nickname has beenlingering in the neighborhood for about a decade, Tyson has been at the forefront of a recent push to mobilize local leaders against the name, getting the community board to adopt a resolution earlier this year condemning it.
Comptroller Scott Stringer, who attended the rally, recalled when he brought up the issue in 2007 as Manhattan borough president.
“What we realized 10 years ago was this was not about Harlem, this was about real estate speculators taking advantage of a community — the gentrification of a community,” he said.
Now, the community board and politicians are planning to find ways to push back at any continued plans to re-label the neighborhood.
Just-elected state Sen. Brian Benjamin, the outgoing chairman of Community Board 10, said he’s even working on a proposal to legislate the renaming of neighborhoods.
He said he wants to propose a law that would push for a community review of any development project that plans to use a provocative new name for an area while also receiving local or state subsidies.
Benjamin recalled longtime residents telling him, "How dare someone try to rob our culture and try to act as if we were not here and create a new name and a new reality as if the clock started when other people showed up?’” he said. “That is unfair.”
He admitted that it’s a premature proposal, noting that the community can only protest private companies, but he’s “trying to make a statement” and will work with his new colleagues in Albany to flesh out the proposal
this shyt is crazy. I remember back in like 2007/2008 they tried the same thing in East Harlem with "SpaHa."
Scott Stringer has always seemed like a good dude. I wish he'd make a good run at Mayor , I been saying that for the longest.
I posted a lot in the Prodigy Mural thread in the Booth (which talked about gentrification around Queensbridge in LIC) about the sheer glut of supply right now in the city. I work part time in real estate and property management and no one wants to admit that the rental market is steadily going downhill. There is so much "luxury" supply it's crazy. Prices are slowing coming back down to earth. Of course, not for the middle class or the average new yorker. But still... there are so many huge empty glass towers everywhere (the most are in LIC Queens) and more and more slated to go up. These places are offering fire sale incentives to get people in the door; and also they usually allocated 20% at least of the units as affordable housing to get a tax credit. When these places sit empty long enough they have to get filled. I saw a "luxury" building go up in East Harlem 10 or 11 years ago that sat empty for so long the owner eventually entered into the LINC voucher program and started renting to homeless people. Think about the future...people working from home...retail not being physical anymore. what's gonna happen to all that office space in manhattan. all that commerical space? it's gonna get converted to apartments. ALL of that is gonna be high end luxury housing? I'm sure that's what they'd like, but the reality is that the world can't sustain that. Prices in NY WILL come down to earth a little bit. There is already a ton of supply and in the next 5 years there is gonna be an overload.
Anyway the reality is that it's getting harder and harder to convince someone to pay $3000 for a 1 bedroom in Queens and they over-speculated. Couple this with the complete failure and breakdown of the MTA (and the scheduled work on the N train, M train and most importantly the L train over the next 2-3 years), hopefully they do that mansion tax where they tax the shyt out of people warehousing property in NY or if you buy a condo and it's not your primary residence you're getting hit hard. Add on the death of retail - big box brick & mortars closing, balloon mortgages on commercial spaces - plus the transition of how we work (more people are starting to telecommute/work from home) - you're gonna have a TON of old office and commercial spaces converted to apartments in the future. Sprinkle on ...god forbid... another terrorist attack... and with all of these factors we're going to see the real estate bubble pop sometime soon. Not tomorrow , or next year soon... but soon. I think gentrification is on it's last legs in NYC. There's a lot of talk and hype about "them" coming for the south bronx, east NY, jamaica, etc... but it's not gonna happen. The next hoods that are gonna gentrify are the native NY white hoods where there was always traditionally a white working class, then immigrants came through, and now hipsters are gonna be on deck. Places like Kensington and Midwood in Brooklyn, Ridgewood up to Middle Village in Queens. Those are gonna be the "next hot spots"
I think the MTA inadvertently is going to have a lot to do with slowing down gentrification in NY. The trains are only going to get worse before they get better. Out of towners fanning out from the city like "oh it's only 4 stops into the city on the express... I can live there " suddenly have a 1.5 hour commute because the MTA is in shambles then they realize they moved here from out of town to take the train 1.5 hours each way just to get to work, so they can afford to... take the train 1.5 hours every day to work? and they have no other roots here? Come'on.. they're gonna pack the fukk up and leave.
I said it in the other thread and I'll say it again here.. if you're in NY and make less than like $120k a year and plan on staying here, aggressively apply for every single affordable housing development you can, both rentals and the affordable/mid-income co-ops. Sure the odds are crazy high but it's all volume and numbers. Send in a postcard to the lotto for yourself... then send in 20 more under friends and family's names and get added to their household composition if they get picked. If you're over-income for a certain development, find a family member who is retired or unemployed and add them to your household...the ceiling gets higher based on household size. That $65K you make for a family of 1 might be too much to qualify, but for a family of 2 it can fit. ETC... get agressive with it because it's possible. I was lucky enough after applying for almost 10 straight years and some of my family members got affordable spots as well. there is no other way i'd be able to afford to live here right now. my overhead is realtively low and im highly blessed but it;s still stressful making ends meet here. the system is out there and all you need is decent credit, patience and a prayer...
speaking of credit... i read somewhere that they are trying to make credit checks for housing applications illegal. I don't know if that's possible because to a degree private landlords and owners can set their own policies... but if they make credit history or financial history a "protected class" that falls under fair housing laws... it's a possibility
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