Buzz builds for Harlem as place to set up shop for new businesses
The site of a Whole Foods set to open in Early 2017 on the corner of 125th Street and Malcolm X Blvd.
(Angus Mordant/for New York Daily News)
BY
Jay Mwamba
There’s a serious buzz in the air, and uptown has the feel of a boom town, with new businesses sprouting up across Harlem.
A national engineering firm’s new Harlem offices near historic Striver's Row, a unique celebrity-connected boutique restaurant in Hamilton Heights and the planned 200,000-square-foot complex that will bring several major retail and food chains to 125th St. are just some of the evidence business is budding.
“We welcome all new businesses that will help provide much-needed services to Harlem,” said Brian Benjamin — chairman of Manhattan Community Board 10, which covers central Harlem — speaking about the planned commercial complex at W. 125th St. and Malcolm X Blvd.
“We believe the additional foot traffic generated from the new retail/restaurant complex hosting Whole Foods, Olive Garden and other retailers will have a multiplier effect on some of the previously existing neighborhood businesses and cultural institutions, like Sylvia’s Restaurant and the Studio Museum,” said Benjamin, adding that the increasing retail presence will have a transformative effect on the neighborhood.
And commercial newcomers to the neighborhood are touting the area’s opportunities and the lure of Harlem as a place to set up shop.
Michael Sutton, founder and CEO of the Chicago-based Infrastructure Engineering Inc., chose to set up his firm’s New York offices on W. 135th St. last fall because of Harlem’s reputation.
“I’d been reading about Harlem since probably a teenager — the Harlem Renaissance, the arts — so it had that culture, that history,” he said. “It’s that reputation that attracted me to open our office in Harlem.”
And Infrastructure Engineering is off a great start, already landing contracts from the MTA and the Dormitory Authority of the State of New York.
Patrons enjoy an afternoon at Sylvia's Restaurant and Sidewalk Cafe located at 328 Lenox Avenue in Harlem.
(Jasmin K. Williams)
Further west in Hamilton Heights, “Jeopardy!” TV show host Alex Trebek’s son, Matthew Trebek, and his business partner, Nodar Mosiashvili, have introduced Mexican food to Harlem through their restaurant, Oso, which opened in May at 1618 Amsterdam Ave. at W. 140th St.
“Real street style, which is what we try to focus on,” said Trebek of the eatery’s menu of traditional tacos, tamales and other south-of-the border staples.
Trebek recalled growing up in Los Angeles “surrounded by Mexican food,” and later graduated from Fordham University with plans to open a restaurant in New York. Trebek and Mosiashvili had scouted locations as far north as Inwood before falling “in love with this strip and location right across from City College.”
“It’s been good,” said Trebek, who like 90% of his staff, lives in Harlem.
Harlem’s history also attracted small-business owner Marc Williamson and his Flame Keepers Hat Club to the neighborhood in the summer of 2014.
“I was drawn to Harlem, historically, and liked how it was unfolding here,” he said. “We’ve been fortunate. I get clients from everywhere, including out of state.”
Williamson’s chic shop at 273 W. 121st St., one of several millinery establishments in the community, sells a wide assortment of men’s and ladies’ headwear – everything from jazzy berets to stylish straw hats.
Studio Museum in Harlem
(Zalcman, Daniella/Zalcman, Daniella)
For lovers of Italian-style cuisine, the latest Olive Garden restaurant in Manhattan is coming soon, part of the mammoth new retail complex coming to 100 W. 125th St. at Malcolm X Blvd. The Harlem branch of the Orlando-based restaurant chain will reportedly be joined by other “new kids” on the 125th St. block – Whole Foods, PC Richard and Burlington Coat Factory.
As Harlem welcomes new businesses, a few familiar established firms, such as FreshDirect, are ratcheting up operations.
The online grocer, which delivers to residences and offices, has expanded uptown and now employs nearly 200 Harlem residents, according to Larry Scott Blackmon, vice president of public affairs.
“Our business serves the entire Harlem area, and we value our customers throughout the community who have helped our business thrive,” said Blackmon.
FreshDirect’s partners include the Greater Harlem Chamber of Commerce through the organization’s “Healthy Eating, Healthy Living” initiative that has been a recurring Harlem Week initiative.
Fashion-conscious residents and shoppers from all over the city will also find the new stores and restaurants appealing.
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Buzz builds for Harlem as place to set up shop for new businesses