Apartments would rent for around $45 a square foot, about
$3,750 a month for a 1,000-square-foot one-bedroom, according to Keith Rubenstein, the president of Somerset Partners, which is developing the property with the Chetrit Group. And the JCAL Development Group is building two multifamily market-rate properties on Alexander Avenue; last year JCAL opened a small four-story apartment house, also market-rate, on Bruckner Boulevard. “You have to be a believer,” said Mr. Rubenstein, who hopes to rebrand the waterfront area as the piano district, in a nod to its piano-manufacturing roots.
Today, apartments at the Clock Tower
rent for as much as $3,500 a month, according to Isaac Jacobs, the vice president of Carnegie Management. Next month, Carnegie Management will break ground on a 160-unit market-rate rental building behind the Clock Tower.
Somerset has been buying and leasing storefronts near its development,
courting trendy Manhattan retailers to venture north. Already, the company has convinced
Douglas Rodriguez, the chef behind Patria and Chicama, Nuevo Latino restaurants in Manhattan, to open two restaurants in a 14-unit rental building being built on Alexander Avenue.
The restaurants, one for takeout and the other for formal dining, will open next summer. And in December, the owners of the popular Harlem coffee shop Filtered will open a location on Third Avenue called Filtered Bronx.
On a steamy summer afternoon, Mr. Rubenstein showed the young fashion designer
Jérôme LaMaar a raw space on Bruckner Boulevard for a potential retail store.
“What do you think?” he asked Mr. LaMaar. “We’ll demo it out, make it cool.”
“I can see it. I can see the change,” said Mr. LaMaar, whose clothes have been worn by Beyoncé. “It’s going to be amazing.”