Microsoft’s CEO: "Being an Xbox fan means playing Xbox games on “all your devices”

[Uchiha God]

Microsoft CEO Satya Nadella laid that out during a Q&A at the end of Microsoft's annual shareholder meeting last week, in remarks that appear to have been missed by the gaming press and fans—perhaps with many distracted by the hype for The Game Awards or because they are already numb to company bosses' push for a multiplatform gaming strategy).

The CEO cited Microsoft's current Xbox marketing campaign, which shows a wide range of machines, including Xbox consoles, TVs, VR headsets and PCs, and declares "This is an Xbox." Nadella said the campaign is an example of how the company is "redefining what it means to be an Xbox fan: it's about being able to enjoy Xbox on all your devices."

BRETT IVERSEN: "In addition to AI, shareholders are also interested in our gaming business and our acquisition of Activision Blizzard King. Satya, how are you feeling about the early return on that investment and just progress on our overall gaming strategy over the last year?"

SATYA NADELLA: "Yeah, I mean, I'm feeling very, very good about where we are in gaming. In fact, right now, this is like the peak season for gaming, obviously with Black Ops and the new Call of Duty, and it's just been fantastic to see the launch and the marketing around it, the buzz around it and the love for gaming.

If I think about it, right, we chose the secular growth category in entertainment, which we think is gaming, and said, let's double down on it, let's – and it's been a passion for Microsoft ever since.

In fact, I think Flight Simulator launched before Windows or Office even, and so it's like one of the longest franchises in this company. And so we said, let's take that joy of gaming everywhere. And that's why even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it's about being able to enjoy Xbox on all your devices.

So our strategy with Activision content now is in full force. We feel fantastic about the progress we've made. And more importantly, I think, long term, as a company, we can bring the best of AI innovation, cloud innovation, console innovation, PC innovation to build the best games that can be enjoyed by gamers everywhere."

#packwatch

 

[Methodical]

 

[JNew]

well he gets paid to say that

 

[MeachTheMonster]

Thread number 47 on the same damn comments

 

[Gizmo_Duck]

i was told they weren’t changing their strategy

It’s a shame some xbox stans still aren’t we getting the message

 

[MeachTheMonster]

i was told they weren’t changing their strategy

It’s a shame some xbox stans still aren’t we getting the message

They’ve been talking about “xbox everywhere” for like a decade now.

You goofballs just pretend to be surprised everytime he says the same shyt.

 

[Jaguar93]

 

[Gizmo_Duck]

They’ve been talking about “xbox everywhere” for like a decade now

 

[MeachTheMonster]

Microsoft explains where the Xbox falls into CEO Satya Nadella's master plan

Here's where the Xbox One fits into CEO Satya Nadella's "cloud first, mobile first" world.

www.businessinsider.com

Microsoft’s Satya Nadella on the future of gaming, Xbox and xCloud.

Satya Nadella, CEO of Microsoft, recently did an interview with fortune in which he answered a variety of questions about his company. I want to focus in

xboxera.com

Xbox Everywhere: Phil Spencer wants an Xbox app on as many devices as possible

The future of Xbox is about breaking down barriers to focus on player joy and ease of access

www.gamesradar.com

Literally been saying the same shyt for almost a decade now.

It’s been his strategy for everything since he took over microsoft.

 

[Gizmo_Duck]

 

[winb83]

They’ve been talking about “xbox everywhere” for like a decade now.

You goofballs just pretend to be surprised everytime he says the same shyt.

A decade ago they weren't releasing major console exclusive games on PlayStation. You know that.

 

[MeachTheMonster]

A decade ago they weren't releasing major console exclusive games on PlayStation. You know that.

They’ve been releasing major console exclusives on playstation since at least 2014.

 

[Gizmo_Duck]

lol “major”

Literally the only example you have of that happening is games that were already on playstation before they bought the companies

 

[MeachTheMonster]

lol “major”

Literally the only example you have of that happening is games that were already on playstation before they bought the companies

All of the devs they purchased made games that are already on playstation. That was literally the point of most of their big moves over the last decade. Cloud, Mojang, Activision, all to get xbox games on every device they could get them on.

Just like sony buying Bungie and maybe From. They told you they are a multiplatform publisher now too and you pretend they ain’t say the shyt.

 

[Gizmo_Duck]

All of the devs they purchased made games that are already on playstation. That was literally the point of most of their big moves over the last decade. Cloud, Mojang, Activision, all to get xbox games on every device they could get them on.

Just like sony buying Bungie and maybe From. They told you they are a multiplatform publisher now too and you pretend they ain’t say the shyt.

You got it lol