All fair points, but we all need to keep it 100 about the comic book fan base in general.
The unfortunate truth is its very, very difficult for a new character to be established. Why? Because comic book fans are basically creatures of habit at this point. Outside of certain books, most comic book readers don't give a fukk about anything else, ESPECIALLY brand new characters who are trying to find their footing.
When was the last time a non-white male character was created from scratch, without going the legacy route, and actually sold well?
The two main one who seem to be getting on their own two feet and are pushing units are Miles Morales and Kamala Khan. Yet both came into the game using existing mantles.
Jane-Thor is selling units (less than Miles and Kamala usually, but not that far behind), but again, its in part due to the Thor affiliation.
And so on...
I mean, how many people would've given a damn about Miles like that if he didn't have the Spidey connection?
Or Kamala without the Ms. Marvel connection (although her situation is somewhat unique)?
Or Falcon without the Cap connection? And Falcon been around since 1969
Or Cho without the Hulk connection?
And so on.
Some may say "Marvel should push existing characters." Easier said than done, especially when the readership doesn't seem to care, regardless of the quality of the book.
War Machine had a book in 2009. Sales were ehhhhhhh
at best. And dude has been around since 1980.
Storm finally had a book in 2014. After a somewhat promising start sales wise, the book tanked from #2 onward. Overall sales =
And she's easily one of the most popular black characters in comics.
Nighthawk has a book out right now. First month sales = 34k
So when Marvel sees those numbers, of course they are going to go the legacy route. It worked for Miles and Kamala. Sam Wilson is getting the most amount of attention he has ever had in the comic book world. Same with Jane Foster and Cho.
In short, if you want Marvel to not do the legacy shyt no more....support brand new characters! Or else is simply gonna logically conclude that the quickest and perhaps the most effective way to make people care about new characters--while making a lot of money along the way--is for said new character to go the legacy route.
Money talks brehs. Money talks.