For how late he ran, I felt like that was a sound strategy. His only major coverage was during debates and they didn't have many until March...
He needed to come harder with a purpose, like his hair was on fire, if he was going to run that late. He wasn't really for the bright lights in anything but policy. They didn't have the press apparatus together. No talk shows booked, because no one thought of him as an actual challenger, and if I hear that Wall Street spiel again, however true, I will blow my brains out. He had questions built to contrast and attack, attack, attack, Hillary, but he kept trying to play the "no mudslinging" kind of campaign, until women gave him the all clear to go hard. People used to brag about how unassuming and humble he was.
This ain't Jimmy Carter's era. He didn't beat out a group of 5, he beat a group of 3, and one candidate was the de facto incumbent. He fukked up, bottom line.