Relating to Don's behavior, he was behaving erratically, missing meetings, making unilateral decisions that hurt the firm. But what I also noticed was that even when his pitches were good, they involved specifically omitting the product. The Royal Hawaiian and Diamondhead are not in that ad, the ketchup is not in the Heinz ad, the car doesn't appear in his Vega teaser ad. Was there something specific to that? Was Don already disengaging from the game at that point?
Matthew Weiner: That's a very interesting analysis. It's hard for me to explain this, but
Don's ads this year are spectacular. That omission is actually kind of an expression of creative genius. It is where things are going. It is the way advertising will be in 1975. You just have to talk the clients into it. The idea of how do you draw someone's attention in when you live literal photography and you can scream at them with the product bigger and more accurately than ever, is something they're struggling with.
I don't want people to think Don is off his game. The clients are a little behind. That's the way they should see it. What they should really think about is that he ruined a public offering, he fired their most important client, he impulsively forced them into a partnership merger and then went to war against their partner. That's why he has the leave of absence. I don't think there should be any doubt that he is at the height of his abilities. The great thing about Don, and
part of the contrast with Ted, is Don is not a fad-ist. Don is still operating from his own relationship with the product, which is more timeless. Despite trends in humor, photography and everything else that's going on in what the advertising agency's self-proclaimed creative revolution,
Don's advertising, I think, is still great advertising, and probably better than a lot of the advertising that is getting sold. His understanding of television is the reason they got Sunkist, you know?
That's a really interesting analysis, though. What I found out there is that there is a style to what Don pitches, and it didn't even occur to me. It's constructed by so many people here at our fake agency.
Read more at
Mad Men creator Matthew Weiner on Dons confession, Bob Bensons origin and more from season 6
and shyttin on em by bouncing w/ her on your arm. 
like Jon Hamm playing this character
a piece of me is going to die after every episode next season. they can't do this to me
Its like watchin a different breh, Whitman talks more. is generally happier and wears his hair different than 
