Lupe doesn't have to study Kendrick Lamar. Lupe knows how the machine works. It's funny how you're talking about his failures when a lot of the shyt you're holding against Lupe are things he didn't want because he didn't believe in it.
-He walked away from deals with McDonald's
-Turned down machine generated hits from Atlantic
-Refused to sign a 360 deal and exposed what that was about to the masses
At his peak, he wasn't down with what Atlantic had planned for him.
So while Kendrick is hot and popular, you don't know what compromises he's had to make to keep Interscope happy behind the scenes
Dudes in here are just commenting on stuff they don’t really know in depth about. It’s more complex than “Lupe fukked up, Kendrick did better with his career”
They assume Lupe and Kendrick were/are the same person, and were afforded the same situation as far as management and etc.
Lu’s right hand man and co-CEO founder of 1st & 15th Chilly went to prison. Chilly went to prison and FNF fell apart, that means all the artist (Matthew Santos, Gemini, Sarah Green, etc) got thrown to the wind along with Lupe to an extent. Around the same time his pops passed along with his homie Stack Bundles.
His whole label was basically dissolved, and with Chilly not on the streets handling business it left Lupe in a difficult place in having to juggle his company while not being able focus solely on the music. He had to take on assignments he wasn’t ready for by himself. After 2007 when The Cool came out and Chilly was gone, that’s when Atlantic tried their hand with the 360 shyt.
It’s like Top Dawg getting locked up at the start of Kendrick’s run (let’s say, by the time finch comes out) and all the TDE artists/producers gotta lean on Kendrick’s power to uphold the house.
Plus the other stuff you mentioned, Lupe was never gonna be a superstar cuz it wasn’t even his intention to be one.
What the fukk do people think his hit single “Superstar” is about?
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Lupe ain’t built for it