Why Iron Fist and Luke Cage Were Cancelled by Netflix and Marvel. Avengers 4 Aftermath Disney Streaming Service Explained and Daredevil Season 3
Dude makes some great points. Netflix overpaid for the Marvel shows when they originally ordered them because Marvel/Disney is a huge brand & Netflix really wanted to establish themselves as network with premium original content. Now that Netflix is an established goto network, it doesn't make sense for them overpay for these Marvel shows especially since some them aren't bringing in new subscribers like that.
Because of Disney's upcoming streaming service, Marvel is limiting the Netflix shows from using more big name Marvel characters on the shows.