long, but good read, he believes the bullshyt BBB sneakers might have contributed to his first meniscus injury
What was originally thought to be a minor injury turned into "search and rescue" procedures and one surgery no NBA player ever had done. This is the untold story of Ball's harrowing road back to the game.
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TALENT EVALUATORS USED to wonder whether Ball loved the game or was just trained by his father to play a certain way. What some read as calm decision-making, others read as a lack of passion.
It has been eight years since the world first got to know LaVar Ball and his three basketball-playing sons. Since the Big Baller Brand was born, selling $495 shoes -- some of which actually got delivered.
It was a sensational story, and LaVar was determined to milk every bit of it. He signed the family up to do a reality show for Facebook called, "Ball in the Family." He started his own youth basketball league, the Junior Basketball Association, after pulling his youngest son, LaMelo, out of high school. He built out the Big Baller Brand with a clothing line, bottled water and even hot sauce.
It was hard to tell where LaVar ended and Lonzo began. Which parts were LaVar's dreams, and which were his sons'?
Did they want to be NBA basketball players as much as he wanted them to? Did Lonzo actually want to wear Big Baller Brand shoes?
"I was an Adidas kid since high school, so I was thinking that was going to be the route," Ball said. "But what was told to me, I guess, wasn't what really happened. I was told that nobody wanted to partner with me, so my dad was like, 'Just rock the brand.' And I was like, 'All right.'"
The problem, Ball said, was that the first shoes his dad had made for him to wear at NBA summer league in 2017 were unwearable.
"They were like kickball shoes," Ball said. He wore them just twice that summer. He and his manager, Darren Moore, went out to Foot Locker stores in Las Vegas to buy a different pair of high-end shoes for each game. Ball played one game each in the Air Jordan XXXI, Nike Kobe A.D., Adidas Harden LS and Under Armour Curry 4 en route to winning summer league MVP.
Eventually, Big Baller Brand set up an arrangement with Sketchers to manufacture its shoes, which Ball wore for his entire rookie season. But Ball said he wasn't happy with those shoes either and believes they could have contributed to the first meniscus injury he suffered as a rookie in January 2018.
"I think it's a possibility for sure, to be honest with you," Ball said. "I wasn't really getting hurt like that until I started wearing them."