LL Cool J promoting FUBU during a GAP commercial, might be the greatest branding coup.

panopticon

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EAT clothing Home
DC always had our own black clothing lines just one of the reasons why we the goat black city:salute:
Who is she :whoo:

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Harry B

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But we let FUBU fall off so we can pay some gay Italian dude $200 for a shirt to be "fly"
And of course we abandon a black owned brand
Can't force people to think like you but you can always live after your own words.

People will buy shyt they find the flyest, dudes might be c00ns, homo rapists or whatever. Can't just support just of how they look, got to know the person as well. Should I buy Yeezy's over some other brand cause c00nye has a deal with Adidas? Nah. And let's not act like all brands get dropped after a while except Nike and Adidas basically.
 
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MikeOck

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FUBU and all those urban fashion brands from the 90s were a fluke. They were all built off of the fact that artists didn't know to charge for endorsements and used to rep those brands hard for free. Once artists knew to charge for that marketing, all these urban brands didn't know what to do and folded.
 
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