In order to be a subsidiary you have to be under a big company. Also Jordan became a subsidiary because of his on court success. Nike/Adidas/UA is not giving Jordanesque branding to dudes without winning.
Lavar keeping his foot on Nikes neck
- Thread starter JodyHiighroller
- Start date
Agents do that for a living, they work around the clock for many different clients. There ain't CEO's out there just falling off trees that can build an apparel company from the ground up.And again, what's in it for the ATHLETE? You can sign for easy guaranteed money or stress around the clock trying to build something that may or may not ever work out (probably won't, if we're being honest). Under Armor was around 7 years before it ever had its big break through of cash infusion and sales. Some of these cats might not even last 7 years in the league.
every time i see Lonzo Ball I think of that one post someone made on here about him being funny lookin
Dwight Howard
Superstar
the same thats in it for any other entrepreneur. and starting a brand in nowhere near as complicated as you are making it sound
And again, what's in it for the ATHLETE? You can sign for easy guaranteed money or stress around the clock trying to build something that may or may not ever work out (probably won't, if we're being honest). Under Armor was around 7 years before it ever had its big break through of cash infusion and sales. Some of these cats might not even last 7 years in the league.
Most entrepreneurs don't pass up multi-million dollar checks to instead chase their "dream." They make it based on survival and need because they have no other choice.
Not as complicated? What, do you think you just magically wake up one day with factory full of shoes, you take a pair and start wearing them, then sit back and count the money?
Dwight Howard
Superstar
we're just gonna have to agree to disagreeMost entrepreneurs don't pass up multi-million dollar checks to instead chase their "dream." They make it based on survival and need because they have no other choice.
Not as complicated? What, do you think you just magically wake up one day with factory full of shoes, you take a pair and start wearing them, then sit back and count the money?
SadimirPutin
Superstar
a factory has a minimum order for a production run right?
GetInTheTruck
Member
bang bang bang
Because these dudes are 19-year-old basketball players, not entrepreneurs trying to run a business from scratch
You really think when you can sign a $20 mil guaranteed contract like Ben Simmons just did with Nike, that any kid is gonna be like nah fukk that, lemme go start my own company, and while I'm trying to make it in the NBA as a rookie I'll also have to worry about how to promote my company, hire factory workers and other staff, shoe design, development, customer acquisition, marketing, inventory, how to scale it, how to find investors, etc.
Now you could say, well of course he won't do it himself, he'll hire someone else. But WHO? How does a 19-year-old know who to hire to put in charge of a company that is supposedly going to compete with Nike?
Some of ya'll really don't THINK for shyt before you hit that submit button
And this is why I know they are scared. Unlike a huge majority of top picks in the NBA, Lonzo has a very active father, Lavar, who is an entrepreneur trying to run a business from scratch. Lavar has gotten more press for Lonzo just by talking shyt then billion dollar institution UCLA did. I have never seen Bryce Alford on national day time sports shows and his dad is a legendary player and the coach. Aaron Holiday has two brothers in the NBA already and I can't tell you what he looks like.
What Lavar is doing is unprecedented and with how many black people are woke now he will get a ton of support.
Remember guys, Under Armour wasn't even in our vocabulary 10 years ago and I see it in my gym as much as all the other brands. What Lavar is doing is sparking an idea, and that is all it takes. Even if BBB doesn't take over and Lonzo doesn't become an All-NBA player there is someone with a 13 year old right now that can be the Next LeBron, and he's like "Lavar is right, my kid is worth a billion dollars too, if they don't want to pay us we'll make our own sneakers."
And that is very dangerous to Nike, Adidas, Reebok because right now they only have to compete with each other for new players. This can be game changing, and BBB has a spokesman that generates headlines every time he speaks. That's worth millions in marketing/branding/press alone.
You guys do realize he has been in the media non stop and his son may not even be the #1 pick. Lonzo Ball will enter the NBA next season more famous than all of the rookies from this season, and next, including #1 pick Ben Simmons. I don't know the name of the father of anyone drafted in the last two drafts. What Lavar is doing has a deep level of sophistication to it. Let him get a shoe that The Migos/Lil Uzi falls in love with and this entire conversation changes.
We literally watched a rapper make the sneaker wars shift (Yeezys), you don't think Nike isnt scared of it's bball line going the way of the Dunks or Air Force One?
You know LAVAR BALL because he's put himself out there on some clown shyt, but barely anybody knows BBB and those who do, already treat it like a joke. If you Google BBB you gotta go AT LEAST 10 pages (I stopped after 10) before anything about Big Baller Brand comes up.
So that's all it takes huh? Just have a rapper wear yo shyt and it's a wrap?
Let's assume BBB actually did make something hot enough that a relevant celebrity would want to wear (which they won't, but I'll play along):1.) First of all, how many millions went into concept design for the shoe? And how many different iterations until you finally found the right one? How about setting up production? You've got to set up the factory, get orders, create your inventory based on those orders-- is it going into any stores? Is it direct for sale on BBB's website?
2.) The brand is already DOA because the name is a joke and it's impossible to find online unless you know what you're looking for, so millions will likely need to be spend educating the casuals on BBB being Big Baller Brand, and what the fukk it actually is.
3.) Most of these rappers ain't wearing shyt unless they get paid for it, so you might need to pay to get Migos to rock it in an IG post.
4.) Still playing the assuming game, Migos wore the shoe and it went viral. IG likes don't = money, but if they do then.. now guess what? Interest goes up, sales go up, which means you have more orders to fill, which means you need a bigger inventory, which means more money into production costs and filling orders.
Just to get to this point we are talking MILLIONS of dollars. MILLIONS.
Now of course to even get to step 1... who is paying for this?
Lavar seems like a well off father for a family of 3, seems to live in a nice house in Chino Hills and all, definitely making a decent living, which is commendable, but he don't seem like someone ready to pour millions into a business.
So that leaves us with two options, first option is you find investors willing to look past the PR damage Lavar has already done to his name and actually cut a check, but anyone smart enough to be a millionaire is also smart enough not to flush money down the toilet trying to compete in the SUPER COMPETITIVE sneaker market.
So the last option.. Lonzo foots the bill with that contract he's about to sign.
Yeah, that makes sense. Write that check so your dad can go play pretend CEO. Maybe Lavar should try to get a deal on Shark Tank
UserNameless
Veteran
Some angel investor should silently fund BBB...for the culture. Make shyt really get interesting.
Yea, and anyone who has millions sitting around usually is not a dumb person who got there making silly decisions - so this angel investor isnt doing it "for the culture", they are doing it to make money. Meaning they will own BBB lol.
And be real, if you had millions sitting around, that you can put anywhere in the world (remember, you are a human being with a family you want to have generational wealth after you leave) are you putting your kids futures on BBB?
UserNameless
Veteran
Most entrepreneurs don't pass up multi-million dollar checks to instead chase their "dream." They make it based on survival and need because they have no other choice.
Not as complicated? What, do you think you just magically wake up one day with factory full of shoes, you take a pair and start wearing them, then sit back and count the money?
