LaVar Ball changing the sports apparel game :troll:

Larry Lambo

Superstar
Joined
Sep 5, 2015
Messages
8,814
Reputation
1,700
Daps
30,665
Manufacturing shoes on a somewhat large scale has to be pretty costly. They'll have to be inexpensive to compete especially considering their designs so far. Tees and hats are easy to do because they're working with generic blanks most likely.

It's also worth noting that the items on there store seem to be a good bit cheaper than what's been reported, though still above what most streetwear companies charge, let alone sportswear companies. The fact that they've priced this the way they have makes it hard to believe it'll have the impact he thinks it will.

A dope design and the expansion of the brand can make it attainable to charge high prices and still have demand.

Say Lonzo is ROTY next year and his name is buzzing. Let's also get hot designer to create a cool ass looking shoe that he rocks all year. That right there is gonna give you opportunity to make a splash at least as a niche $300 ish shoe. You get some investors involved to fully capitalize the business so it can handle marketing, quality control, engineering, distribution, so that you can scale up, and maybe you can get into the mass market at a lower price.

It's already been done once before with Pat Ewing (I don't know how much of the company he owns but it's listed as "his" company) and sold a decent amount of shoes. Had Ice Cube giving them pub on "Steady Mobbin". So, this is something that is attainable. I was actually hoping somebody like LeBron or Russ would take the risk after contracts ended, but Lebron just signed the lifetime deal, and Russ is still on the deal with Jordan. But they would be giving up a lot of guaranteed money to run a shoe business that they may not want to deal with. So Lavar stepping up and starting something here is great, because his sons can focus on basketball.
 

TripleAgent

Instructing Space Cowboy's mama on the blade
Supporter
Joined
May 28, 2012
Messages
35,805
Reputation
5,168
Daps
90,407
Reppin
Baltimore
ridiculous prices aside, him being an obnoxious fukkboy aside, this is not a business move that should be shytted on

more players need to do the same thing instead of being puppets to trump supporting ceo's:mjpls:
Not exactly the words I'd use, but exactly my sentiment.
 

dappadonna

'OOOOOHHHH DOOOONNNAA
Supporter
Joined
May 1, 2012
Messages
10,701
Reputation
1,055
Daps
14,942
Reppin
North London
Somebody let the breh OprahSidenikka know that the Balls got apparel available for him to cop
 

JahBuhLun

Graphic Alchemist
Joined
Jun 3, 2012
Messages
5,958
Reputation
1,442
Daps
21,387
A dope design and the expansion of the brand can make it attainable to charge high prices and still have demand.

Say Lonzo is ROTY next year and his name is buzzing. Let's also get hot designer to create a cool ass looking shoe that he rocks all year. That right there is gonna give you opportunity to make a splash at least as a niche $300 ish shoe. You get some investors involved to fully capitalize the business so it can handle marketing, quality control, engineering, distribution, so that you can scale up, and maybe you can get into the mass market at a lower price.

It's already been done once before with Pat Ewing (I don't know how much of the company he owns but it's listed as "his" company) and sold a decent amount of shoes. Had Ice Cube giving them pub on "Steady Mobbin". So, this is something that is attainable. I was actually hoping somebody like LeBron or Russ would take the risk after contracts ended, but Lebron just signed the lifetime deal, and Russ is still on the deal with Jordan. But they would be giving up a lot of guaranteed money to run a shoe business that they may not want to deal with. So Lavar stepping up and starting something here is great, because his sons can focus on basketball.
EWING-ATHLETICS-33-hi-white-gum-15.jpg


"Put on my white Ewings." These are that bad tbh.
I agree with you on the designer aspect, problem is, dad seems like the type to come in with his own drawings and just tell the designer to clean it up a bit, but don't change anything.
 

revan

All Star
Joined
Jul 21, 2016
Messages
2,998
Reputation
265
Daps
7,418
Reppin
New Orleans
A dope design and the expansion of the brand can make it attainable to charge high prices and still have demand.

Say Lonzo is ROTY next year and his name is buzzing. Let's also get hot designer to create a cool ass looking shoe that he rocks all year. That right there is gonna give you opportunity to make a splash at least as a niche $300 ish shoe. You get some investors involved to fully capitalize the business so it can handle marketing, quality control, engineering, distribution, so that you can scale up, and maybe you can get into the mass market at a lower price.

It's already been done once before with Pat Ewing (I don't know how much of the company he owns but it's listed as "his" company) and sold a decent amount of shoes. Had Ice Cube giving them pub on "Steady Mobbin". So, this is something that is attainable. I was actually hoping somebody like LeBron or Russ would take the risk after contracts ended, but Lebron just signed the lifetime deal, and Russ is still on the deal with Jordan. But they would be giving up a lot of guaranteed money to run a shoe business that they may not want to deal with. So Lavar stepping up and starting something here is great, because his sons can focus on basketball.


What you're saying is possible, but I haven't seen anything yet that would make me think that's realistic. A quality designer would first have to want to work with the brand, judging from what's available so far BBB haven't placed much emphasis on design. That's not to say they can't attract talent but it's not going to be BBB x Riccardo Tisci or Jerry Lorenzo $300 basketball shoe. There shoe would need to be a value proposition for consumers. With the line between streetwear and high end fashion being blurred there's less market for high end athletic wear. Bron can barely push a $200 shoe.
 

CarltonJunior

Veteran
Supporter
Joined
Feb 21, 2014
Messages
47,606
Reputation
5,635
Daps
132,147
Reppin
Duval County
EWING-ATHLETICS-33-hi-white-gum-15.jpg


"Put on my white Ewings." These are that bad tbh.
I agree with you on the designer aspect, problem is, dad seems like the type to come in with his own drawings and just tell the designer to clean it up a bit, but don't change anything.

They were fairly successful back on the 90s and are pretty successful since they relaunched in like 2011. You'll be surprised how many people wear ewings.

And people in this thread kill me with that supporting black business shyt, first of all that's not even a black family, second the design is horrible as fukk and third the shyt overpriced. If executed better I'd fukk with it.
 

Larry Lambo

Superstar
Joined
Sep 5, 2015
Messages
8,814
Reputation
1,700
Daps
30,665
What you're saying is possible, but I haven't seen anything yet that would make me think that's realistic. A quality designer would first have to want to work with the brand, judging from what's available so far BBB haven't placed much emphasis on design. That's not to say they can't attract talent but it's not going to be BBB x Riccardo Tisci or Jerry Lorenzo $300 basketball shoe. There shoe would need to be a value proposition for consumers. With the line between streetwear and high end fashion being blurred there's less market for high end athletic wear. Bron can barely push a $200 shoe.

I feel what you are saying. My fear is that anything in the "affordable" realm is probably gonna look hideous, unless there's significant capital invested (and risk taken to mass produce without establishing the brand). That's why it would be easier for a LeBron, who has already sold shoes at a high volume to start his own brand, and could invest more/have more backing.

The athletic footwear market, specifically b-ball shoes has great potential as a business outlet for the black community. It's really one of the first things we should own, along with music and entertainment. We are the face of the product, and we are the ones that make it pop. I just hope we have more people willing to take risks here instead of laying up with Nike, Reebok, UA, etc.
 

Uncle Kendrick

I'm just bout that action
Joined
Aug 29, 2015
Messages
2,841
Reputation
500
Daps
8,324
Reppin
Brick City
I can't knock his mindset he doing what a lot of people are scared to do. The ball family is doing it the right way. You gotta be the master of your own universe.
 
Top