Hmm...Been thinking about it, Breh.
@DonKnock
He should rebrand to call his brand something like B3 Legacy, LTD.
That way in incorporates the Ball bros. X3 thing he wanted but also gives him something real clean that rolls off consumers tongues like...
"eBay has the Legacy Melo 4s for $250, I might cop..."
You get the 3 B's, it fits in with the LOnzo, LIangelo, LAmelo and the cypher is complete with LEgacy and he could make up a clever story like the brand is like his 4th baby.
I'd rather wear some Legacy jawns instead of Big Baller Brand jawns and it's not as gimmicky as something too out there.
Lavar Ball might be so confident with that name that he'd probably say LEbron might even join to have the Voltron assembly shyt