Kendrick won….probably Aftermath's greatest artist and he is only on album #2.
Note Kendrick did the smart thing, he didn't get caught up in saying "lets go to the trap house" "let's ride on our enemies"
"We popping bottles all night"
Whether you like the album, that isn't important, your reaction is all that is important. He designed this album to sound unlike anything on the majors, I am pretty confident K could've done something w/ the same producers,stock sounds.
I bet this hurts a lot of rappers out there who have had label deals and you went the opposite, you went w/ the same producers & the same subject matter & themes. They didn;t understand one thing: Kendrick knows he can influence the next because they aren't just enjoying the music, the PEOPLE are listening.
And yea your boy may clown you in the studio for doing something different, but guess what? You won't like yourself as an artist if you just go w/ the flock, if you have the goods to give something interesting to the game, do it, no matter what the cost.