FINALLY I CAN fukkING RESPOND
On the subject of sales.
It seems to me with the absolute mainstream takeover of streaming that the following is how we should view first week sales from this point forward…
1). Anything between 50-70k means your “popular”. 100-250k means your a “Star”. If you crack 300k and above your a “Superstar”
2). Kanye West should be given props for cracking 300K with Donda and having a MAMMOTH roll out with the listening events. The album was mid and won’t go down as anywhere NEAR his best work, but he’s still a superstar and that cannot be argued
3). J.Cole’s commercial viability should NEVER EVER be questioned by ANYONE EVER again. No matter if you love him, hate him, think he’s boring, think he’s “fake deep” or whatever. That man did better numbers with only TEN songs and pretty much the same strategy of Kendrick’s rollout.
4).Doing 286K with no hit single and a concept album centered on breaking through depression and black generational curses after a five year break is a W. But its a W tempered with the realization that Kendrick isn’t a superstar who can break 300K off his name alone. I predicted he’d do on the upper end of 350-400K, ESPECIALLY after The Heart Part 5 song and video performed so well. But casual and mainstream fans want bangers and something they can bump in the whip, especially during the summer. Thats why Damn and GKMC returned to the top 20. People still fukk with Kendrick, they just wanted something more accessible.
4). I’m predicting Kendrick comes back next year with his first PGLang album. Something more akin to Damn, now that he’s got this album off of his chest he’ll want to re-establish that he can make hits. Meanwhile this album will still go
Platinum and still clean up at all the rap categories at the Grammys, but it’ll be one of those albums like Marvin Gaye’s “Here My Dear” that people come back to years later and recognize it as a classic.