UNDER fukkING RATED POSTS
a lot of people believe when a rap artist gets a big pop look they have to make shyt easy to digest for the pop market
when in reality when an artist get that big look they have to BRING IT
I told people after Drake dropped this verse and had people talking about the whole square root of 69 and his whole flow on the track he was going to be a staple in the pop world.
Not a Drake fan by far, but he knows when to bring it so when it comes to hip-hop getting a look in the pop world he is currently our best representer.
Right. Drake got to where he is partly due to him being on other rappers' songs, but I think a big part that people forget is that he was on TWO songs with Rihanna. Take Care and What's My Name were huge songs, I remember What's My Name being played on the radio constantly. So for a rapper to reach a bigger stage, they usually have to slightly cross over.
Now, this is where the term 'sell-out' becomes muddled, because I believe it's only selling out if the sole reason of doing it is for the sake of money, and not because you genuinely fukk with said pop artist. It also has to be something that the rapper in question would legitimately spit on, if the pop star were removed from the equation. So if Kendrick made a song with Katy Perry, he doesn't even genuinely like her music, and it's some typical Katy Perry-esque single, then that would be selling out (imo). Drake obviously genuinely fukks with Rihanna (not to mention, Rihanna being Hip-Hop affiliated..), so it works for him, and Kendrick apparently genuinely fukks with Taylor and vice versa, so it works there too.