The New Balance Wikipedia page explains why people are saying the company is MAGA
During 2016, New Balance opposed the
Trans Pacific Partnership[6][7][8] and condemned the Obama administration's support for it, arguing that it would hurt their domestic shoe manufacturing (while Nike, which does not manufacture in the US, supported the TPP).
[9][10] Matt Lebretton, the company's Vice President of public affairs said in April 2016 “I would say that when Hillary Clinton, Bernie Sanders and Donald Trump all agree on something, then it has to be given a closer look; and they all agree that TPP is not the right policy.” After Donald Trump won the 2016 U.S. presidential election, Lebretton told a reporter “The Obama administration turned a deaf ear to us [about trade] and frankly, with President-elect Trump, we feel things are going to move in the right direction." Some news outlets reported that an ad-hoc boycott campaign was created out of an interpretation of Lebretton's remarks as supportive of Trump.
[11][12][13][14] Owner and Chairman
Davis donated almost $400,000 to the
Trump Victory Committee in September 2016.
[15]