Would expect nothing less from a nb x kawhi shoe
The problem is nb still does not realize.
They have to do more to make and continue tech for a bball wing.
Plus do more to market and sell a basketball shoe.
In addition do more as far as design.
Imo,...
Being objective.
The first shoe for the few pics we can get of it.
look good for a first gen shoe being realistic versus other first gen stars shoes.
That are subtle and fit the actual style of the player.
The tongue logo innmy opinion is actually fresh tbh too.
Nb and kawhi fit perfect for what should be from nb's corporate perspective. Real first entry into the actual bball market.
Nb just did not do enough,...
Plus have no idea of what they have.
Nor wtf to do with it.
First commercial was simple for this.
Quick spiral tunnell effect splash vanity shot of the shoes,.. His sonnin you highlights the smile and the laugh.
cut commercial.
Just off the jump using it alone.
You know the weird laugh works.
You don't ever have to even have kawhi say nuffin.
Just make imagery of his highlights and show the fukk'n shoes like you give a shyt about them for a change.
Plus you can do weirdness and it may stick cause anything is a leap of faith in character direction in marketing kawhi.
Art Barr