I mean, it has to be that way, if AEW is smart they will get the belt on omega or Moxley ASAP, and jericho is a good person to put one of them over. If fans arent patient enough to wait for them to create a star then there will never be an alternative to wwe. And I dont think having match heavy shows will be enough for them or NXT to succeed in the mainstream. Great matches only matter when there is a good story surrounding it.
Like I said this "war" will show you which style people really want to see, wwe safe style or the flippy sometimes hardcore shyt