I agree with pretty much most of what you're saying, and part of the problem is mostly down to semantics, colloquialisms and the idea of a "boss", whether it's the literal definition (like you described) and "our" definition. To me, Jay covers both. He's literally a boss (TIDAL/Aspiro) and colloquially one, if you believe in that sort of thing. Being the boss of your own company doesn't mean you can't make alternate streams of revenue or income from others. Warren Buffet consults and sits on the boards (in an advisory role) for companies he's not sole owner of in return for money and equity. Is he not "real" now. Is he not a boss? Is he some kinda liar because the cheque he cashes has another mans name on it? I'm not comparing the two, but I am comparing their actions.
But I agree with you, the microscope of celebrity that intensifies the everyday dealings of someone like Jay doesn't translate to the regular everyday person, but my only problem comes when people (and I'll just be honest, it's mostly black people) try to diminish an accomplishment (big or small) for no other reason than to diminish it because you don't like the person (and I'm not accusing you, it's mostly others).
Like I said in my original post, I don't comment as much in threads like these (especially in The Booth) but I find it funny that two artists, celebrities, business people - whatever - can do the same or similar things at different times, but depending on the general feeling towards that person, the reactions will be different. I literally watch it happen on this board. Constantly. It goes in circles.
To put it plainly - if this was Nas, the conversation would be entirely different, and for no other reason than the fact that it's Nas and not Jay or vice versa. Jay has lunch with Buffet - sellout. Nas is pictured at a dinner two seats from Mark Zuckerberg -
the God made it!
I'm not asking people to celebrate these moves. I'm not asking them to fawn over him or any other celebrity. What I don't like is when we chip away (completely unnecessarily) at an accomplishment. Especially when there really is no reason to.
Like none.
On the face of it, this Puma move does absolutely nothing but leverage Jay's influence to put and equal amount or more endorsement money in the pockets of young black men and women from a brand who wasn't a player in the market in the first place. And it won't cost him a dime of his own money, and may make him a few (as well as Puma, obviously).
So really, what is there to talk about?
BTW, if you reply and I don't respond, it's not because of anything you said, it's because I'm done venting