The main speaker was John Stankey, a longtime AT&T executive who now oversees HBO in his new role as chief executive of Warner Media. During a straight-shooting, hourlong talk, a recording of which was obtained by The New York Times, he laid out his rough vision for the network, and warned his audience that the months ahead would not be easy.
“It’s going to be a tough year,” Mr. Stankey said. “It’s going to be a lot of work to alter and change direction a little bit.”
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Richard Plepler, HBO’s gregarious and urbane chief executive, hosted the talk at the cozy HBO Theater on the building’s 15th floor. Mr. Stankey’s appearance came as part of a tour that included stops at Warner Bros. and Turner, the media properties that were once part of Time Warner and now belong to AT&T’s Warner Media division.
Mr. Plepler, 58, and Mr. Stankey, 55, sat angled slightly toward each other on the modest stage. During the conversation, which began at noon on June 19, Mr. Stankey never uttered the word “Netflix,” but he did suggest that HBO would have to become more like a streaming giant to thrive in the new media landscape
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“We need hours a day,” Mr. Stankey said, referring to the time viewers spend watching HBO programs. “It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.”
Continuing the theme, he added: “I want more hours of engagement. Why are more hours of engagement important? Because you get more data and information about a customer that then allows you to do things like monetize through alternate models of advertising as well as subscriptions, which I think is very important to play in tomorrow’s world.”
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Known for “The Sopranos,” “Game of Thrones” and “Westworld,” HBO has long favored quality over quantity. Its high-gloss productions often take years to develop and can cost millions per episode. That approach has won the network more Primetime Emmy Awards than any of its competitors over the last 16 years, with Mr. Plepler the master curator.