You saying a cell phone is a necessity? Right now for my cell service I pay $30 a month for unlimited everything. I am not in a contract and I own my iPhone 14 Pro outright. I literally just pay $30 and that's it. It ain't hard to do what I did yet there are hundreds of millions of people that just sign up for a rack rate plan with Verizon, T-Mobile, or AT&T and just make bill payments in the $100+ range. That's just people being lazy.musicians need to take it up with labels, they negotiated the payouts with the streamers...and musicians may be worse off than when album sales were a thing but better off than they'd be if streaming didn't come along to at least recapture some of the lost revenue that would've been gone forever had pirating kept at the pace it was going from 2000-2010.
and you can't force profitability where people don't see value. sure the business objective is to turn a profit, but if consumers don't care about your product like that, you won't. raising prices yet having a smaller subscriber base isn't going to make you any more profitable than lower prices with more subscribers.
and a cell phone is a necessity, so is internet...they are utilities at this point, those aren't comparable comparisons. streaming is not a necessity, at best you pay for a month, cancel and get something new, at worst, you get it for free. absolutely nothing will stop content from getting to the internet.
like i said, you keep looking at this from a business perspective, we all know what the studios want, but you seem to not understand where consumers are. we're not moving backward and getting new consumers into their ecosystem will become even harder with younger generations who prefer to watch random shyt on youtube and clips on social media and don't have the same affinity for a ton of scripted content - they will not be bullied into multiple subscriptions.
what content do you think people are so captive to that they need to have $60-80 worth of subscriptions? comfort viewing is a thing because people log into these apps and cant find shyt to watch, outside of each platform's flagship shows, these platforms are not sticky enough to subscribe to year round
I think you think people are more frugal than they actually are. You think the average person that can't even sit down and write a budget will map out what services they sub to and cancel which month? People are a lot lazier than that. They'll just sub and keep it moving.
These companies will evolve and get that money from customers. They always do. They'll adjust their business and pricing models until they get what they want.