The market leader in music streaming Spotify has never been profitable. Musicians aren't happy with the cut they get from that unprofitable company either. In this case only the labels and customers are happy with the current conditions. YouTube Music and Apple Music are loss leaders for their companies. Music streaming has the same problem. They can't be profitable at the prices they're currently at. Somebody had to become a loser for us to get where we are and that was mainly the artist.
Companies were willing to subsidize streaming when money was cheap and free. Now they're scrambling to come up with solutions to get themselves to profitability and that involves ending password sharing and raising prices. The business will evolve to get that money out of customers. Cable didn't start out as expensive and toxic as it got in it's later days. It grew to that and streaming will grow to that too. You honestly think these companies will just accept all this revenue and profit loss from the transition to streaming from cable and just shrug and let it happen?
It's like the mobile industry. In the early days it was contracts with night and weekend minutes, then text message limits. It shifted to data as users changed their habits. Now the contracts are gone and they just use people's phones to lock them in long term cutting out the subsidized upfront prices people had. People still paying these cell phone companies that $70 or so a month they were back in the day.
musicians need to take it up with labels, they negotiated the payouts with the streamers...and musicians may be worse off than when album sales were a thing but better off than they'd be if streaming didn't come along to at least recapture some of the lost revenue that would've been gone forever had pirating kept at the pace it was going from 2000-2010.
and you can't force profitability where people don't see value. sure the business objective is to turn a profit, but if consumers don't care about your product like that, you won't. raising prices yet having a smaller subscriber base isn't going to make you any more profitable than lower prices with more subscribers.
and a cell phone is a necessity, so is internet...they are utilities at this point, those aren't comparable comparisons. streaming is not a necessity, at best you pay for a month, cancel and get something new, at worst, you get it for free. absolutely nothing will stop content from getting to the internet.
like i said, you keep looking at this from a business perspective, we all know what the studios want, but you seem to not understand where consumers are. we're not moving backward and getting new consumers into their ecosystem will become even harder with younger generations who prefer to watch random shyt on youtube and clips on social media and don't have the same affinity for a ton of scripted content - they will not be bullied into multiple subscriptions.
what content do you think people are so captive to that they need to have $60-80 worth of subscriptions? comfort viewing is a thing because people log into these apps and cant find shyt to watch, outside of each platform's flagship shows, these platforms are not sticky enough to subscribe to year round