Do people not remember what cable prices were like in the early 2000s? I was selling home theaters back then, and cable bills would easily reach $200/month with internet. I had a customer who maxed out his cable package, getting everything Comcast offered, and was spending $300/month. He said, he didn't buy DVDs or go to the movies, so it was worth it for him. Last time I had cable, Verizon charged me $180/month for internet, HD cable with 1 premium channel, one HD/DVR cable box, and one SD cable box. I cut the cord 2 months in and never looked back.
So today, I pay around $80/month for internet, and I sub to Netflix's top tier, Paramount+, and HBO Max. That's $120, vs the $180 Verizon was charging me before. Hell, adjusted for inflation, Verizon was charging me $280/month in today's dollars. So any article saying streaming services cost more than cable is all
I watch zero ads, I get better video and audio quality than cable, and have the ability to time shift (DVR) everything. I'm a very strategic TV watcher, so I don't channel surf, but if I did the Disney+/Hulu/ESPN bundle along with 2 other streaming services is roughly $50. Even that is still better and cheaper than cable TV.
I don't know what's up with Tubi, but everyone seems to be using it. All my family members and co-workers watch it, and its not like they don't subscribe to other streaming services. I guarantee Netflix is looking at Tubi as their real competitor.