because he's right. The media is half to blame for the rise of trump to begin with.
The man is a ratings machine now more than ever. This was 2016 for example
$2 Billion Worth of Free Media for Donald Trump (Published 2016)
As a side example.
It's actually a common phenomenon for politicians to do things that capture ratings and attention. Things like upgrading roads or funding the MTA don't grab headlines the way opening a brand spanking new bridge and naming it after your father (looking at Cuomo) or billions on a train hall , etc. Again this is a side example.
$1400 ain't attention grabbing. Trump impeachment is.