The internet made them hot tbh, no one wanted to read books about them before. now these fools want to watch youtube clips and believe this shyt.
That's not true. "Behold A Pale Horse" was where most of these illuminati conspiracies came from, including rap's fascination with it, and that book came out in '91. Everyone from Mobb Deep to Ras Kass was rapping about that shyt in the 90s.
Fred.