Someone made a comment in another Kendrick thread that went "Kendrick makes pro-black music for white people."
![laff :laff: :laff:](https://www.thecoli.com/styles/default/xenforo/smilies/laff.gif)
That comment sounds so absurd on the surface, but that's the only thing that I would say makes the thread title even 10% valid. They kinda helped speed along the switch back to more aggressive content because they kinda made "conscious" rap look like a niche to be exploited rather than an organic movement. Same way you had people going out of their way to be thug, AD getting that mainstream success kinda made it look like a bandwagon thing and kinda fukked up it's whole cool.
In the case of Kendrick, he's def doing pro-black music while being backed by the same "machine" that tried to get Chief Keef off. Doesn't reflect on him as an artist indvidually, but it points to the idea that just like in the 90's, the record companies have no problem getting behind pro-black-ness or positivity as long as it's in seasons. nikkas was even trying to push Rick Ross into that lane on here![mjlol :mjlol: :mjlol:](https://www.thecoli.com/styles/default/xenforo/smilies/mjlol.png)
Yall think these record execs don't browse this forum![sas2 :sas2: :sas2:](https://www.thecoli.com/styles/default/xenforo/smilies/sass2.png)
Can't wait to see Taylor Swift videos where she raps along to her favorite songs from his new album. That shyt should be a hoot.![sas1 :sas1: :sas1:](https://www.thecoli.com/styles/default/xenforo/smilies/sass1.png)
![laff :laff: :laff:](https://www.thecoli.com/styles/default/xenforo/smilies/laff.gif)
That comment sounds so absurd on the surface, but that's the only thing that I would say makes the thread title even 10% valid. They kinda helped speed along the switch back to more aggressive content because they kinda made "conscious" rap look like a niche to be exploited rather than an organic movement. Same way you had people going out of their way to be thug, AD getting that mainstream success kinda made it look like a bandwagon thing and kinda fukked up it's whole cool.
In the case of Kendrick, he's def doing pro-black music while being backed by the same "machine" that tried to get Chief Keef off. Doesn't reflect on him as an artist indvidually, but it points to the idea that just like in the 90's, the record companies have no problem getting behind pro-black-ness or positivity as long as it's in seasons. nikkas was even trying to push Rick Ross into that lane on here
![mjlol :mjlol: :mjlol:](https://www.thecoli.com/styles/default/xenforo/smilies/mjlol.png)
Yall think these record execs don't browse this forum
![sas2 :sas2: :sas2:](https://www.thecoli.com/styles/default/xenforo/smilies/sass2.png)
Can't wait to see Taylor Swift videos where she raps along to her favorite songs from his new album. That shyt should be a hoot.
![sas1 :sas1: :sas1:](https://www.thecoli.com/styles/default/xenforo/smilies/sass1.png)