KanyeToThe aren't the first ones to use it
The Plant shyt was thrown around since the geocities days. Im talking Yahoo Movies and Imdb at its prime shyt. Its a internet Movie forum term directed towards movie critics allegedly PAID to give a positive review of a movie.
That's not a plant tho. That's just payola.
@SirBiatch
The concept of a plant popped off with Reality Music Competiton TV. Think of it....that was the widespread platform for unknown people to become someone. Reviews and nerds continued to claim the industry would 'plant' an under contract person on there in order to build them up as part of marketing. Google it. I can pull up content as early as 2000.